Senior SEO Manager (f/m/d)

Your responsibilities

You take ownership of the JTL Group website as a central growth and conversion channel – not as a pure marketing asset, but as one of the most important levers for our future growth. You are responsible for structure, technical foundation, user journeys and further development, and you steer SEO as well as GAIO at group level. A key component is the migration of all products and subsidiaries to the JTL domain – a highly visible, strategic project with direct business impact.

• Ownership of the JTL Group website as a central growth and conversion channel (structure, technical foundation, user journeys, cross-sell, further development).
• Leading and coordinating the migration of all products and subsidiaries to the JTL domain (structure, SEO migration, redirects, consistent user journeys).
• Responsibility for the tracking setup and conversion optimization of the website (funnel analysis, hypotheses, A/B tests – in close coordination with RevOps).
• Definition and management of the SEO strategy at group level (keyword logic, internal linking, content structure, prioritization by business impact).
• Building and developing the GAIO strategy (visibility in AI systems such as ChatGPT, Perplexity, Google, etc.).
• Definition of standards, templates and guidelines for website & SEO for all business units.
• Enablement and steering of the teams (especially Content & Product Marketing) through clear guidelines, prioritization and structured collaboration.
• Managing external SEO agencies & specialists – both in implementation and as expert sparring partners.

What you bring

• Deep technical website and SEO understanding as well as experience in the structured further development of websites.
• A strong understanding of products, target audiences and funnels in the B2B/SaaS environment.
• Solid experience in tracking, conversion optimization and data-driven optimization (A/B tests, funnel analysis).
• Experience with SEO migrations or domain consolidation is an advantage.
• Experience or a high willingness to learn in the area of GAIO / AI visibility.
• Steering competence towards internal teams and external agencies; the ability to set clear guidelines and priorities.