Senior Product Marketing Manager (f/m/d)

Your responsibilities

Do you want to significantly shape the go-to-market strategy of a leading B2B SaaS company – and not just for JTL, but across multiple products and companies?
As Senior Product Marketing Manager at JTL, you take on an overarching role for our growing product portfolio. You report directly to the Head of Growth Marketing and take on the professional leadership of a small team. You are responsible for the strategic direction of our product communication while at the same time ensuring that it is implemented effectively at an operational level. You work at the interface of product, sales, support and marketing. You don’t think in terms of individual products, but in terms of the JTL ecosystem – developing positioning that makes the interplay of our solutions visible along the customer journey. In doing so, you develop clear positioning, define Ideal Customer Profiles (ICPs) and ensure that our solutions are communicated convincingly. Alongside this strategic responsibility, you are hands-on in implementation: you plan campaigns, develop content and carry out key measures yourself. At the same time, you set guidelines and structure for our subsidiaries and enable them to implement consistent and effective product communication. You work in a data-driven way, use modern tools and deploy AI in a targeted manner to scale and optimize processes, content and campaigns.

• You develop the overarching positioning, messaging and value propositions for the group-wide product portfolio
• You define and sharpen Ideal Customer Profiles (ICPs) and buyer personas – segmented across the entire JTL ecosystem and with a clear focus on different target customer segments.
• You identify cross-selling potential within the existing customer base and develop cross-product communication approaches for targeting larger prospective customers.
• You plan and orchestrate go-to-market strategies, campaigns and product launches, and carry out key measures yourself (e.g. landing pages, emails, sales materials)
• You provide professional leadership to one additional team member, offer guidance and develop scalable structures
• You work closely with product management, sales, marketing and support, and support the sales team with targeted materials
• You develop guidelines and frameworks for product marketing and enable subsidiaries to communicate consistently and effectively
• You analyze the market, competition and performance of your measures, use data-based insights and AI tools, and continuously optimize campaigns and content

What you bring to the table

• You have at least 7 years of experience in B2B marketing, including at least 3 years in product marketing in a SaaS environment

• Initial leadership experience or a willingness to take on team responsibility

• You have already worked in multi-product setups, platform models or corporate groups and understand cross-product relationships as well as cross-selling logic

• You confidently develop positioning, messaging and value propositions based on ICPs, target group analyses and real customer needs

• You have comprehensive experience in designing and implementing go-to-market strategies (e.g. launches, feature releases, market entries) – both strategically and operationally

• You are strong hands-on and implement marketing measures independently (e.g. campaigns, landing pages, sales materials)

• You work confidently and in a solution-oriented way with product management, sales, marketing and support, and understand their requirements

• You have practical experience in using AI in marketing (e.g. content creation, segmentation, automation, campaign optimization) and use it in a targeted way to scale your work

• You work in a structured, self-reliant way and have a strong affinity for digital tools, processes and scalable marketing structures

• You communicate confidently in German and English, both when working with international stakeholders and when creating product content