Your responsibilities
- You own the marketing of your product area end-to-end and act as local CMO, with your own pipeline and your own budget.
- You develop the positioning, ICP, USPs and messaging of your product area within the Group framework.
- You plan and steer the campaign strategy across all channels (channel mix, quarterly planning, local demand generation) and allocate your budget.
- You work both strategically and operationally – from product marketing through campaign planning to content creation, including launches, KPIs and performance optimization.
- You leverage the central shared services (performance marketing, SEO & GAIO, marketing automation, design) and work AI-natively for speed and efficiency.
What you bring to the table
- You are a B2B SaaS marketing generalist with several years of experience across the entire marketing mix, ideally with a focus on product marketing.
- You have had clear touchpoints with pipeline and demand generation – you think in terms of awareness and funnel impact.
- You are used to working both strategically and operationally.
- You think entrepreneurially, take end-to-end ownership – and run your area like your own business.
- You think AI-natively and use AI tools for content, campaigns and speed.
- You speak fluent German and English.
We look forward to receiving your application!
A detailed application would be great, but for now we are also happy to receive:
Do you still have questions?
Your contact at JTL:
Olga Ostashokova
jobs@jtl-software.de
Feel free to contact Olga if you have any questions about the position or the application process.
