Your responsibilities
- You build the group’s marketing automation funnel – from lead nurturing through lifecycle stages to trigger-based flows.
- You increase new-customer conversion and group-wide up- and cross-sell.
- You orchestrate AI-powered, cross-channel journeys (email, LinkedIn, in-app/web) and integrate paid-social and product-in-product measures into the funnel together with the performance marketing and product growth teams.
- You develop lifecycle logic, lead scoring and trigger points for the entire product landscape – on the setup provided by RevOps (HubSpot, tracking, data).
- You create templates, standards and self-service building blocks that let every product team run its own flows within the shared framework.
- AI first: you automate processes and entire journeys end-to-end with AI tools and agents – and continuously optimize conversion and expansion through testing and personalization.
What you bring
- You bring several years of B2B SaaS marketing experience.
- You have proven hands-on experience building growth and lifecycle automation funnels – not just operating or outsourcing them.
- You have full command of marketing automation platforms like HubSpot.
- You think AI-native – you build automations with AI tools and agents and are passionate about driving this forward.
- You understand the GTM funnel and the levers for conversion and cross-/up-sell, and you work in a data-driven way.
- You speak fluent German and English.
We look forward to receiving your application!
A detailed application would be great, but for now we are also happy to receive:
Do you still have questions?
Your contact at JTL:
Olga Ostashokova
jobs@jtl-software.de
Feel free to contact Olga if you have any questions about the position or the application process.
