{"id":294014,"date":"2025-11-27T14:53:54","date_gmt":"2025-11-27T13:53:54","guid":{"rendered":"https:\/\/www.jtl-software.com\/advantages-of-the-online-store"},"modified":"2026-04-28T11:07:05","modified_gmt":"2026-04-28T09:07:05","slug":"benefits","status":"publish","type":"page","link":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/topics\/ecommerce\/benefits","title":{"rendered":"Advantages of the online store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"294014\" class=\"elementor elementor-294014\">\n\t\t\t\t\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"53ef377\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"53ef377\"\n\tstyle=\"row-gap: 0px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n<nav class=\"e-con e-atomic-element  jtl-ew-anchor-nav jtl-ew-anchor-nav--purple jtl-ew-anchor-nav--size-default jtl-ew-anchor-nav--style-pill \"\n\tdata-id=\"3984da5\"\n\tdata-element_type=\"jtl-anchor-nav\"\n\tdata-e-type=\"jtl-anchor-nav\"\n\tdata-interaction-id=\"3984da5\"\n\tdata-jtl-anchor-nav\n\t\t\n>\n\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Store system<\/a>\n\t<\/div>\n\t\t\t\t\t\n\t\n<div class=\"jtl-ew-anchor-nav__item is-active\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/benefits\/\"  target='_self' rel='noopener noreferrer' \n\t\t\taria-current=\"page\"\t\t>Benefits<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Store & ERP<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/ux-design\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>UX & Design<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/seo\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>GAIO & SEO<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Selection & Checklist<\/a>\n\t<\/div>\n\t\t\n<\/nav>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-bottom jtl-ew-section--compact-40-top \"\n\tdata-id=\"e8a0479\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"e8a0479\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"fa89324\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"fa89324\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(58.333333333333% - 12.5px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"8f0a901\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8f0a901\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h1\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h1-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-successful-ecommerce-6-advantages-of-an-online-store\"\t\t\t>\n\t\tSuccessful eCommerce - <br><span class=\"font-weight-bold\">6 advantages of an online store<\/span>\t<\/h1>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">In recent years, eCommerce has developed from an additional option to a <strong>fully-fledged sales channel<\/strong>. Customers gather information online, compare listings and expect to be able to buy products at any time and from anywhere.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">For retailers, the question is therefore not so much whether they should sell online, but how to do so <strong>strategically<\/strong> \u2013 and <strong>on<\/strong> what <strong>technical basis<\/strong>.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-space-end-80 jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">Many companies today start out on marketplaces to build up their reach and gain initial experience. However, when it comes to margins, brand development and long-term customer relationships, the <strong>company\u2019s own online store<\/strong> comes into focus. It becomes the <strong>control center of digital commerce<\/strong>: all the threads come together here \u2013 from the product range to content, marketing and service through to process handling in the background.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"bb6bbb7\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"bb6bbb7\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"291027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/advantages-own-online-shop-overview.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik zeigt die sechs Hauptvorteile eines eigenen Onlineshops: geringe Einstiegsh\u00fcrden, Kostenvorteile, Flexibilit\u00e4t, Individualisierbarkeit, Kundenbindung und Unabh\u00e4ngigkeit.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Six strong arguments: Why having your own online store can become the core of your eCommerce strategy.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-28-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"a1e9364\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"a1e9364\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"cbfa485\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"cbfa485\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"3ff2f3b\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"3ff2f3b\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In order for your own online store to really play to its strengths, it needs a suitable technical foundation. The homepage of our guide provides a comprehensive overview of what store systems can do, what types of systems are available and how you can make a structured selection:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"139f0c7\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"139f0c7\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\"  target='_self' rel='noopener noreferrer' >\n\t\t\tStore system guide - Overview\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"914b700\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"914b700\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The decision to set up your own store is therefore much more than a technical question. It affects central business objectives:<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Should the brand be strengthened, should margins be optimized, should customers be better understood and retained in the long term? What freedom do retailers want in terms of product range, prices, service and public image?<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">On this page, we highlight six key advantages of having your own online store:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7dc3a4a\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7dc3a4a\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1968cd6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1968cd6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Low entry barriers<\/strong> because many tools and platforms simplify the start.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9e484e4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9e484e4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Cost benefits<\/strong>, as fixed costs can be reduced and investments can be targeted.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6ebc432\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6ebc432\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Flexibility<\/strong> to design your own business model, product ranges and working methods.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2a39ad3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2a39ad3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Customizability<\/strong> to showcase your own brand.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d625607\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d625607\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Customer loyalty<\/strong>, because direct access to the target group is possible.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"142b26a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"142b26a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Independence<\/strong> by making retailers less dependent on external platforms.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The following chapters show what these advantages look like in practice \u2013 and why having your own online store is an important component of your eCommerce strategy for many companies.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"fc5117a\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"fc5117a\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-80-32 jtl-ew-surface--white \"\n\tdata-id=\"61e6ad5\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"61e6ad5\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f0c3628\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f0c3628\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"1ce6fc4\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"1ce6fc4\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-low-entry-hurdles-your-own-online-store-in-ecommerce\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Low entry hurdles<\/span> - your own online store in eCommerce\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Getting started in online retail has never been as accessible as it is today. Modern store systems and platforms relieve retailers of much of the technical complexity. What used to involve considerable IT effort can now often be implemented in just a few steps.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This means that having your own online store is no longer reserved for large eCommerce players, but is also a realistic option for small and medium-sized companies \u2013 whether as a supplement to a brick-and-mortar store or as a fully digital business model.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"4e7b541\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"4e7b541\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f22860b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f22860b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tTechnical barriers to entry compared to brick-and-mortar retail\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Retailers no longer need to be tech gurus to realize their dream of having their own digital shop window. Modern store systems overcome many technical hurdles that used to require a great deal of effort to overcome.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Compared to brick-and-mortar retail, numerous barriers to entry are eliminated:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7750795\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7750795\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a10a04a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a10a04a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">No retail space is required.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1d5e5fc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1d5e5fc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">No need for expensive store fittings.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7b86823\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7b86823\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Fixed opening hours with corresponding staffing requirements are not necessary.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Instead, a combination of a store system, internet connection and basic commercial knowledge is all you need to get started.<\/strong> The technical basis today:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"60330d9\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"60330d9\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6fd7dec\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6fd7dec\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Cloud and modular solutions that can be used to create stores without programming knowledge<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"804397c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"804397c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Ready-made templates that specify the layout and basic structure<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3f469d2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3f469d2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Wizards and setup wizards that guide you step by step through the setup process<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Many platforms also take care of issues such as hosting, security updates and basic configuration. This allows retailers to focus more on content, products and processes instead of first setting up a complex IT infrastructure.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"4d84402\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"4d84402\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292527\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-entry-barriers-vs-physical-retail.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleichsgrafik zeigt geringere Einstiegsh\u00fcrden eines Onlineshops im Vergleich zum station\u00e4ren Handel.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Fewer hurdles, more opportunities: Getting started in eCommerce is much more accessible than in brick-and-mortar retail.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"36325b1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"36325b1\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"38dc2eb\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"38dc2eb\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292533\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-start-and-grow-step-by-step.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Wachstumspfad zeigt, wie ein Onlineshop vom kleinen Kernsortiment zur ausgebauten Plattform mit zus\u00e4tzlichen Funktionen und Content heranw\u00e4chst.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">An online store doesn't have to start perfectly - it can grow with the range, functions and content.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e0880c0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e0880c0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tStart and grow step by step\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Another advantage: an online store does not have to be \u201cperfect\u201d right from the start. Retailers can start with a manageable product range, gain initial experience and gradually develop the store further.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Typical steps are<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"4c3ec65\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"4c3ec65\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"990fb1e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"990fb1e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Launch with core range and few categories<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"60540cc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"60540cc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Addition of further products and variants following initial sales successes<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6a0f51c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6a0f51c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Introduction of additional functions, such as filters, wish lists or product ratings<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7bf8f2e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7bf8f2e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Development of accompanying content (guide, FAQ, blog)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Supplementary support:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"5613f0c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"5613f0c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"aadb20c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"aadb20c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Documentation, tutorials and forums of the providers<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4a91479\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4a91479\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Communities and exchange groups<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1b97257\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1b97257\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Agencies and freelancers who can be called in as required<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The result is an eCommerce setup that is no longer reserved exclusively for large companies, but also enables small and medium-sized businesses to get started. It has rarely been as easy as it is today to make your own listings accessible to a wide range of buyers.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"cd4c017\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"cd4c017\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"3ca4001\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3ca4001\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-cost-benefits-of-an-online-store-save-grow-profit\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Cost benefits of an online store<\/span> - save, grow, profit\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">Having your own online store not only offers strategic advantages, but also tangible economic benefits. Costs can be optimized and budgets used in a more targeted manner, both in comparison to brick-and-mortar retail and to pure marketplace sales.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"c408933\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c408933\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e956d07\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e956d07\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tLower fixed costs and flexible cost models\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A key advantage of an online store is the often lower fixed costs compared to bricks-and-mortar retail. Items such as store rent, store fitting, ancillary costs and permanent presence times are eliminated or significantly reduced.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Instead, the main result is:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"55e9944\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"55e9944\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4bc99bf\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4bc99bf\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Costs for store system and hosting (for SaaS: monthly fees, for on-premise\/managed hosting: server costs)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"52b85c6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"52b85c6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Costs for domain and certificates<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d26a162\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d26a162\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Expenses for design and initial setup<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0152c47\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0152c47\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Ongoing maintenance and optimization costs<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Compared to store rents in good city center locations or shopping centers, these costs are often much more calculable and scalable. What\u2019s more, retailers can choose a cost model that suits their situation \u2013 from affordable entry-level packages to high-performance systems for high-growth stores.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Those who previously sold exclusively via marketplaces also benefit from the fact that:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"dea4fe4\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"dea4fe4\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"36259b3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"36259b3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Marketplace fees and sales commissions can be reduced<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1da7bbc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1da7bbc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Fee models become more controllable<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3b56102\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3b56102\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">price sovereignty does not depend on marketplace actions<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"46f9a98\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"46f9a98\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292539\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-cost-advantages-vs-marketplace-and-retail.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Balkendiagramm vergleicht Fixkosten und variable Geb\u00fchren von station\u00e4rem Handel, Marktplatzverkauf und eigenem Onlineshop.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Own online store: less rigid fixed costs than stationary and more control over fees than on marketplaces.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"d20aa5f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d20aa5f\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d59d4de\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d59d4de\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292545\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-efficient-processes-and-inventory.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Prozessgrafik zeigt den Datenaustausch zwischen Onlineshop und Lagerverwaltung f\u00fcr Best\u00e4nde, Belege und Sortimentsoptimierung.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">By linking the online store and warehouse, stocks can be optimized and processes automated.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"36c7da2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"36c7da2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tEfficient processes & lean warehousing\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>An online store creates the conditions for more efficient processes in warehousing and logistics.<\/strong> In conjunction with a connected merchandise management system:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"ad38d3d\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"ad38d3d\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"edfa6b4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"edfa6b4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Manage stocks centrally<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6e8626a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6e8626a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Automated order processing<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8a48f77\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8a48f77\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Generate delivery bills and invoices automatically<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f810a9b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f810a9b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Transparently track stock movements<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Concepts such as drop shipping or drop shipments can help to reduce warehousing costs by shipping goods only after the customer has ordered them from the supplier. This can be a great advantage for certain product ranges or business ideas in order to avoid tying up capital in the warehouse.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Of course, drop shipping is not suitable for every business model. <strong>But even without this model, inventories can be optimized through targeted monitoring and analysis.<\/strong> The online store provides valuable information on this:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"8e8edd3\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"8e8edd3\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b6a1104\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b6a1104\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which products sell particularly well?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d9f0ce4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d9f0ce4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Where do excess stocks arise and should product ranges be adjusted?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4384ce7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4384ce7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which variants (e.g. sizes, colors) are particularly in demand?<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This transparency is often more difficult to achieve in stationary retail, especially if there are several branches or points of sale.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"c227d54\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c227d54\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"99f80ba\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"99f80ba\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Efficiency and cost benefits become really strong when the store system and merchandise management system are integrated: central inventory management, automated order processing and clean multichannel processes. We show what this combination looks like in practice in detail on our guide page:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"530bda0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"530bda0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEfficient processes thanks to store system and merchandise management\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"43f6005\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"43f6005\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tUsing data to target marketing budgets\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Another cost advantage results from the improved controllability of marketing measures. In online retail, retailers can measure very precisely which campaigns, channels and content lead to sales.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Store systems and analysis tools offer insights into, among other things:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"94b2057\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"94b2057\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ab3cad7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ab3cad7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Visitor counters<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0c51368\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0c51368\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Page usage and click paths<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0933214\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0933214\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Conversion rates<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a31288b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a31288b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Shopping cart abandonment<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ab09874\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ab09874\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Sales per channel or campaign<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Retailers can adjust budgets in real time, compare campaigns and invest in targeted measures that are demonstrably worthwhile. At the same time, wastage can be reduced because target groups can be defined and addressed very precisely.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Compared to classic offline campaigns such as poster advertising or print ads, this is a decisive advantage:<\/strong> while success can only be roughly estimated in these cases, the online store provides concrete figures for decisions \u2013 and thus a better basis for economically sensible growth.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"8df0cd5\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"8df0cd5\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-140-32 jtl-ew-surface--white \"\n\tdata-id=\"f2e6df9\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"f2e6df9\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"436a0ee\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"436a0ee\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"7350f99\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7350f99\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-flexibility-own-store-own-rules\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Flexibility<\/span> - own store, own rules\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Having your own online store means a high degree of flexibility \u2013 both in terms of working methods and organization as well as in terms of product range, business models and growth. Retailers are less rigidly bound to store opening hours, store locations or marketplace requirements.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tFlexibility in terms of time and location in online retail\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An outstanding advantage of digital commerce in your own webshop is the flexibility \u2013 for both retailers and customers.<\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-before-16 jtl-ew-space-after-16 \"\n\tdata-id=\"6666053\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"6666053\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"3c2b1a1\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"3c2b1a1\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>In terms of time<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An online store has no opening hours. Customers can shop around the clock, regardless of the day of the week or time of day. Retailers do not have to be present in person to generate sales.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"4195100\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"4195100\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Spatial<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The online business can be managed from almost anywhere in the world. Whether in the office, warehouse, home office or on the move \u2013 with Internet access and the right tools, orders can be monitored, customer inquiries answered and product ranges adjusted.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"cce74ba\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"cce74ba\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-before-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For many retailers, this opens up new scope for organizing their day-to-day work. Work and private life can often be reconciled more flexibly than would be possible in a purely stationary business model.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tFreely design product range and business model in the online store\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In their own store, retailers decide for themselves which products they offer, how they structure their product range and which business models they pursue. <strong>Possible variants are, for example:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"9ef1e66\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"9ef1e66\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"132c636\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"132c636\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Sale of own brands or merchandise<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8b287d5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8b287d5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Combination of new and used goods<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d66c697\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d66c697\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Subscription models (e.g. regular product deliveries)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2f45b51\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2f45b51\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Configurators for individual products<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e83c2b5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e83c2b5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Specialization in niche products with a high level of consulting depth<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">New products can be added easily, test ranges can be introduced and removed again if required. Adjustments to trends, seasonality or current events can be implemented at short notice \u2013 without lengthy coordination with external platform operators or landlords.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"6c1f9db\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6c1f9db\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"a4e4969\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a4e4969\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tScalability for growth and seasonal business\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An online store also offers high scalability. <strong>Depending on the selected store system and IT setup, the system can be gradually adapted to meet increasing requirements:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6ec2596\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6ec2596\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a464934\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a464934\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">more traffic<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9a66748\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9a66748\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">more orders<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0e06f4a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0e06f4a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">more products<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6cf4fcd\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6cf4fcd\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Additional countries or languages<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Seasonal business \u2013 for example in fashion retail, the gift sector or seasonal promotions \u2013 can also be better managed. Campaigns can be planned in a targeted manner, landing pages can be prepared and product ranges can be shifted for a limited period of time.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">While brick-and-mortar stores are often tied to fixed store spaces and staffing limits, an online store can react more flexibly to peak times \u2013 for example by providing additional shipping capacity or temporary customer service support.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"acaa147\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"acaa147\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292551\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-flexibility-and-scalability.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik zeigt zeitliche und r\u00e4umliche Flexibilit\u00e4t sowie Skalierbarkeit als Vorteile eines eigenen Onlineshops.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Having your own online store creates freedom in terms of working hours, location and growth.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"1198de0\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"1198de0\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"8778a31\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8778a31\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-individualizability-showcase-your-own-brand-in-the-store\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Individualizability<\/span> - showcase your own brand in the store\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">An online store is not just a technical sales platform, but also a stage for the brand image. Retailers can influence the way they present themselves to a much greater extent than on marketplaces or in standardized store concepts.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"7887619\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7887619\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"dc3b30e\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"dc3b30e\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tTargeted control of brand presence and design\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In many city centers, the store concepts of large chains are very similar. Even in marketplaces, products from different suppliers merge into a seemingly homogeneous listing. It\u2019s different in your own online store: Here, the entire brand presence can be consciously designed.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>These include:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"eab2e39\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"eab2e39\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b515dc3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b515dc3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Logo, color scheme and typography<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9f799b9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9f799b9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Visual language and tone of the texts<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1011629\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1011629\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Layout of start and category pages<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9d55831\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9d55831\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Type and scope of service information<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0dfd229\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0dfd229\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Presentation of company history and values<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The selected store system and the design concept form the stage on which the brand can unfold. Instead of just \u201cswimming along\u201d, retailers can establish a clear identity and show their profile in relation to competitors.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"80293be\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"80293be\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292557\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-brand-presence-vs-marketplace.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleich zwischen standardisierter Produktdarstellung auf Marktpl\u00e4tzen und individuell gestalteter Markeninszenierung im eigenen Onlineshop.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">On marketplaces, the focus is on products - in your own store, the brand can tell its entire story.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"9f63c1c\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"9f63c1c\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"a54e0ac\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"a54e0ac\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Brand building in an online store depends on clear structures, a coherent design and a well thought-out user experience. You can find out how to design the navigation, layout, product presentation and checkout to strengthen your brand and increase the conversion rate on our guide page:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"8cb47d8\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8cb47d8\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ux-design\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX design in the online store - shopping made easy!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"69eb182\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"69eb182\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tStorytelling, content & product staging\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Your own online store is more than just a product list.<\/strong> It offers space for storytelling and content that complements the mere listing of items:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"be37a93\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"be37a93\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7be103b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7be103b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Advice pages and how-to items<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1f70919\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1f70919\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Application examples and inspiration<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a3efec4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a3efec4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Videos, tutorials and step-by-step explanations<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9d4b6f5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9d4b6f5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Background stories on products, manufacturers or materials<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Such content strengthens the perception of competence, provides added value and supports customers in making the right decisions for them \u2013 especially for products that require explanation.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>In contrast to marketplaces, where content is highly structured and regulated, retailers have far more freedom to showcase products in their own store.<\/strong> Ideally, this will have a positive effect on:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"934c193\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"934c193\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"88d888e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"88d888e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Conversion<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3d3f3cb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3d3f3cb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">average shopping cart value<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5b8730e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5b8730e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Repurchase rate<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0f8d020\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0f8d020\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Brand loyalty<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"799c6cc\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"799c6cc\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-80-32 jtl-ew-surface--white \"\n\tdata-id=\"50f0851\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"50f0851\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"c9b00dc\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c9b00dc\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"f9dcab5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f9dcab5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-customer-loyalty-via-online-store-the-personal-connection-to-the-target-group\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Customer loyalty via online store<\/span> - the personal connection to the target group\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Having your own online store is the direct link to your target group. Unlike pure marketplace sales, retailers have more control over contact with their customers \u2013 and can build long-term relationships.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tDirect customer access and data sovereignty\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Anyone who sells exclusively via marketplaces knows the problem: access to customer data is usually severely restricted. Communication takes place via platform mechanisms, newsletters are often not permitted and detailed data on user behavior remains with the platform operator.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The situation is different in your own online store. <strong>Here, retailers have<\/strong> <strong>significantly more information<\/strong> at <strong>their disposal<\/strong> \u2013 within the framework of the applicable data protection regulations:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"60d3781\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"60d3781\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"36c52fc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"36c52fc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which products were viewed, compared and purchased?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5173fc9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5173fc9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which channels did customers use to find the store?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"968c98b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"968c98b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which segments (e.g. frequent buyers, occasional customers) can be identified?<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This data forms the basis for targeted customer loyalty \u2013 always provided that consent (e.g. for newsletters) is obtained correctly and legal requirements are complied with.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tPersonalization, Loyalty & Community\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Having your own store enables a wide range of customer loyalty measures:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"9b25dd4\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"9b25dd4\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f4cc424\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f4cc424\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Newsletter with relevant recommendations based on previous purchases<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"04b1efa\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"04b1efa\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Personalized listings, e.g. vouchers for certain customer segments<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b7c9cc5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b7c9cc5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Loyalty programs with points, status levels or exclusive benefits<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"cc53bca\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"cc53bca\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Promotions for existing customers, such as early access to new collections<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Even small gestures can make a big difference: a personal thank you card in the package, a small surprise for regular customers or particularly careful packaging. All of this can be better managed in your own store than on standardized platforms.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>In the long term, a community can develop around the brand \u2013 for example via:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"5f6e78d\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"5f6e78d\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c870105\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c870105\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Social media activities<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3004074\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3004074\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Blog posts with comment function<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a60b497\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a60b497\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">User-generated content (e.g. customer photos, testimonials)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The company\u2019s own store is the central point of contact to which all activities lead.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"ca08d87\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ca08d87\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"41918d9\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"41918d9\"\n\t\t\t\t style=\"--jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In order to attract new customers to your store and turn them into regular customers later on, you need good visibility in search engines \u2013 traditionally via SEO and increasingly also in AI overviews. You can find out which SEO features a store system should have and how GAIO comes into play on our guide page<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"28941ad\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"28941ad\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/seo\"  target='_self' rel='noopener noreferrer' >\n\t\t\tGAIO &amp; SEO for online stores - what is important?\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"16c08fb\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"16c08fb\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tCustomer feedback as a driver for improvement\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Customer feedback is not only an indicator of satisfaction, but also a valuable source of improvement.<\/strong> Retailers can use their own store:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"c229de6\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"c229de6\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c568df3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c568df3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Integrate product ratings and reviews<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"802ba18\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"802ba18\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Use surveys or feedback forms<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5657d2f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5657d2f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Systematically evaluate support requests<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Critical feedback helps to identify weaknesses in the product range, presentation or service and to rectify them in a targeted manner. Positive customer reviews can be used as confidence-building elements \u2013 both in the store itself and in marketing measures.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Direct dialog with the target group strengthens trust and sends a signal: The customer\u2019s needs are taken seriously.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"8d407d6\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"8d407d6\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"35e06f5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"35e06f5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-independence-with-your-own-online-store-use-your-business-freedom\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Independence with your own online store<\/span> - use your business freedom\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">In addition to all the functional and economic aspects, another advantage plays a major role: entrepreneurial independence. Having their own online store allows retailers to largely control their own business model instead of being highly dependent on platform operators.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tLess dependence on platform rules and algorithms\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Last but not least, entrepreneurial independence is one of the biggest advantages of having your own online store for many retailers. <strong>Those who sell exclusively on marketplaces are highly dependent on:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"78a11f1\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"78a11f1\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b18c606\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b18c606\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Platform guidelines<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4818d07\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4818d07\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Changes to fee and commission models<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"55561cb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"55561cb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Algorithm adjustments<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"267bba9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"267bba9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Blocking or restrictions in the event of violations \u2013 whether justified or not<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In your own store, the rules of the retailer apply \u2013 within the framework of legal requirements, of course. Changes to terms and conditions, fee structures or presentation requirements of external platforms do not directly affect the core of the business. Your own online store becomes a robust basis that remains in place even if the framework conditions on marketplaces change.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"4d9e896\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"4d9e896\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f055bc2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f055bc2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tStrategic control over prices, margins & product range\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">With their own store, retailers have significantly more leeway when it comes to pricing. While there is often intense price competition on marketplaces and the Buy Box wins through low prices, you can pursue <strong>a differentiated strategy<\/strong> in <strong>your own store<\/strong>:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"51d37f1\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"51d37f1\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"59533a7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"59533a7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Positioning via quality, service or additional services<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"78d48e6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"78d48e6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Bundled offers or sets<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"37eed68\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"37eed68\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Exclusive products or limited editions<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"52b27bf\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"52b27bf\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">different pricing strategies for different customer groups (e.g. B2B vs. B2C customers)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The margin can be controlled in a more targeted manner because no or significantly lower platform commissions are incurred. The fees saved can be invested in service, marketing or product quality \u2013 and in turn increase competitiveness.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Independence and greater control over your own business model make a significant contribution to increasing motivation and building up the digital business in the long term.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"58cf1f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"58cf1f1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292563\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/online-shop-customer-retention-and-independence-vs-marketplace.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleichsgrafik stellt eingeschr\u00e4nkte Kundenbeziehung und Abh\u00e4ngigkeit auf Marktpl\u00e4tzen den Vorteilen eines eigenen Onlineshops gegen\u00fcber.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">With your own online store, customer access, data and rules of the game do not belong to the platform - but to the retailer.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"f7eabc3\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"f7eabc3\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-140-32 jtl-ew-surface--dark-blue \"\n\tdata-id=\"acf82e6\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"acf82e6\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"a626aa0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a626aa0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"0b570a4\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0b570a4\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"08d3baa\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"08d3baa\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left\"\t\tid=\"anchor-start-your-online-store-the-new-sellers-in-ecommerce\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Start your online store<\/span> - the new sellers in eCommerce\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Opening your own online store offers a wide range of prospects \u2013 from cost benefits and flexibility to brand building, customer loyalty and entrepreneurial independence. However, a solid foundation is needed to turn this potential into a successful eCommerce business.<\/p>\t\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\"><strong>We have compiled numerous tips and assistance in our store system guide.<\/strong> Retailers will find, among other things:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b3fd00b\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b3fd00b\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"140a44f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"140a44f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">a guide to what a store system can do and what types of systems are available<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4ba4bf1\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4ba4bf1\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Instructions for creating a specification sheet and defining your own requirements<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"457b7df\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"457b7df\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Information on the integration of a merchandise management system and other processes<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0183f69\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0183f69\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Recommendations on user experience, UX design and store design<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"73ec2fb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"73ec2fb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Basics and practical tips on GAIO & SEO for online stores<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">If you want to make targeted use of the advantages of your own online store, you should take the next step and start choosing a suitable system. This will turn the idea of your own online store into a viable, future-oriented eCommerce business model.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--light-blue \"\n\tdata-id=\"d6a3cf8\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"d6a3cf8\"\n\t\t\t\t style=\"--jtl-ew-card-padding: 36px; --jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left\"\t\tid=\"anchor-starten\"\t\t\t>\n\t\tRead on now:\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d61a537\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d61a537\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEfficient processes thanks to store system and merchandise management\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"302f5ca\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"302f5ca\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"a934849\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a934849\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-box jtl-ew-surface--light-blue \"\n\tdata-id=\"2e7b997\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"2e7b997\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-8 jtl-ew-heading jtl-ew-heading--size-h4-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tFurther information & overview on the topic of store systems\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"05cf9f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"05cf9f1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 40px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"6fdf028\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6fdf028\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\"  target='_self' rel='noopener noreferrer' >\n\t\t\tStore system guide\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Successful eCommerce \u2013 6 advantages of an online store<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"0bdc30f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0bdc30f\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEfficient processes thanks to store system and merchandise management\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e0cbdc5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e0cbdc5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ux-design\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX design in the online store - shopping made easy!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"afbc7b2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"afbc7b2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/seo\"  target='_self' rel='noopener noreferrer' >\n\t\t\tGAIO &amp; SEO for online stores - what is important?\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ee5bb09\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ee5bb09\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\"  target='_self' rel='noopener noreferrer' >\n\t\t\tThe store system comparison - selection criteria &amp; checklist\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"64208c8\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"64208c8\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\n<div class=\"jtl-ew-scroll-top jtl-ew-scroll-top--color-dark-blue\" data-jtl-scroll-top=\"true\">\n\t<button type=\"button\"\n\t\tclass=\"jtl-ew-scroll-top__button\"\n\t\taria-label=\"Back to top\"\n\t>\n\t\t<i class=\"fa-regular fa-arrow-up\" aria-hidden=\"true\"><\/i>\n\t<\/button>\n<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Content Successful eCommerce - 6 advantages of an online store 01 Low entry hurdles - your own online store in eCommerce 02 Cost benefits of an online store - save, grow, profit 03 Flexibility - own store, own rules 04 Individualizability - showcase your own brand in the store 05 Customer loyalty via online store","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-294014","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/294014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/comments?post=294014"}],"version-history":[{"count":4,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/294014\/revisions"}],"predecessor-version":[{"id":322460,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/294014\/revisions\/322460"}],"up":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/media?parent=294014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}