{"id":293999,"date":"2025-11-27T15:02:47","date_gmt":"2025-11-27T14:02:47","guid":{"rendered":"https:\/\/www.jtl-software.com\/store-system-and-merchandise-management"},"modified":"2026-04-28T11:05:17","modified_gmt":"2026-04-28T09:05:17","slug":"ecommerce-and-erp","status":"publish","type":"page","link":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/topics\/ecommerce\/ecommerce-and-erp","title":{"rendered":"Store system and ERP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"293999\" class=\"elementor elementor-293999\">\n\t\t\t\t\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"53ef377\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"53ef377\"\n\tstyle=\"row-gap: 0px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n<nav class=\"e-con e-atomic-element  jtl-ew-anchor-nav jtl-ew-anchor-nav--purple jtl-ew-anchor-nav--size-default jtl-ew-anchor-nav--style-pill \"\n\tdata-id=\"3984da5\"\n\tdata-element_type=\"jtl-anchor-nav\"\n\tdata-e-type=\"jtl-anchor-nav\"\n\tdata-interaction-id=\"3984da5\"\n\tdata-jtl-anchor-nav\n\t\t\n>\n\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Store system<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/benefits\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Benefits<\/a>\n\t<\/div>\n\t\t\t\t\t\n\t\n<div class=\"jtl-ew-anchor-nav__item is-active\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\/\"  target='_self' rel='noopener noreferrer' \n\t\t\taria-current=\"page\"\t\t>Store & ERP<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/ux-design\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>UX & Design<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/seo\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>GAIO & SEO<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Selection & Checklist<\/a>\n\t<\/div>\n\t\t\n<\/nav>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-16-bottom jtl-ew-section--compact-24-top jtl-ew-center-below-lg \"\n\tdata-id=\"e8a0479\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"e8a0479\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"fa89324\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"fa89324\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(58.333333333333% - 12.5px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"8f0a901\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8f0a901\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h1\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h1-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-efficient-processes-thanks-to-store-system-and-erp\"\t\t\t>\n\t\tEfficient processes thanks to <span class=\"font-weight-bold\">store system and ERP<\/span>\t<\/h1>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">The larger the order volume, the more work awaits retailers in the background. Every order triggers a chain of tasks: Checking stocks, creating sales orders, creating documents, organizing shipping, posting payments, processing returns and much more. Without a <strong>suitable system landscape<\/strong>, this workload can quickly get out of hand.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-space-end-80 jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">That is why we are devoting this page to an often underestimated power duo that forms the basis for maximum <strong>efficiency, scalability<\/strong> and <strong>expandability<\/strong> \u2013 and thus ensures sustainable, transparent business processing: the interaction between the <strong>store system and the merchandise management system (ERP<\/strong>).<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"bb6bbb7\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"bb6bbb7\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292959\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/shopsystem-ohne-und-mit-warenwirtschaft-vergleich.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik vergleicht ein Stand-alone-Shopsystem mit einem integrierten Zusammenspiel aus Shopsystem und Warenwirtschaft.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Only in combination with an ERP system does the online store turn from an order form into an efficient sales center.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"a1e9364\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"a1e9364\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"3ff2f3b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3ff2f3b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In the early days of eCommerce, merchandise management systems were not yet considered very important. Many retailers managed their orders and inventories with spreadsheets or simple stand-alone solutions, because online business was more of a sideshow. Today, things are very different: For many companies, <strong>digital distribution<\/strong> has gone from being a \u201cdecorative accessory\u201d to <strong>the market with the highest turnover<\/strong>. <strong>As a result, the requirements are increasing<\/strong>:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"139f0c7\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"139f0c7\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"832f33a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"832f33a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Scalability<\/strong>: Systems must be able to support growth and increasing order volumes.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d1270d3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d1270d3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Automation<\/strong>: Manual routine tasks should be reduced.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e202a9b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e202a9b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Transparency<\/strong>: Inventories, sales and processes should be traceable at all times.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f98794d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f98794d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Multichannel capability<\/strong>: Several sales channels (online store, marketplaces, branches if applicable) must be controlled centrally.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Of course, a store system can also be operated independently as a stand-alone application by small retailers who only sell a few handmade items, for example. However, the larger the range, demand and variety of channels, the more difficult it is to bundle the growing tasks in a structured manner and process them efficiently.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"3ed7254\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3ed7254\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"914b700\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"914b700\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Before looking at process automation and ERP, it\u2019s worth taking a look at the basics: What types of store systems are there, what are their advantages and disadvantages, and how are setup, costs and flexibility related? Answers to these questions and an overview can be found on the homepage of our store system guide:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"7dc3a4a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7dc3a4a\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\"  target='_self' rel='noopener noreferrer' >\n\t\t\tStore system guide - Overview\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"c6286cb\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c6286cb\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>The advantages of combining an ERP system with a store system are immense:<\/strong> process optimization and automation relieve the burden on day-to-day business, multichannel sales become manageable and predictable growth becomes possible. This page provides an overview,<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6771073\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6771073\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7251ef9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7251ef9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">why it pays to think about using an ERP system early on,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"89b5a63\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"89b5a63\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">what concrete advantages a store system with a ERP link offers<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"14daad0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"14daad0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">and how the interaction works technically and organizationally.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"fc5117a\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"fc5117a\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-104-16 jtl-ew-surface--white \"\n\tdata-id=\"61e6ad5\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"61e6ad5\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f0c3628\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f0c3628\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"1ce6fc4\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"1ce6fc4\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-limitations-of-a-store-system-without-erp\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Limitations of a store system<\/span> without ERP\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In principle, a store system can also be operated without a connected ERP system. This is referred to as a stand-alone store system. Such setups are widespread and perform well up to a certain level of expansion \u2013 especially for small order quantities and manageable product ranges.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Typical scenarios in which a stand-alone store is sufficient:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"c0ade49\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"c0ade49\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"32df371\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"32df371\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Small retailers with a few, mostly individually manufactured products<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"db9cd06\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"db9cd06\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Very limited range with a low number of items<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a505d91\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a505d91\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Low order volumes without strong peaks<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"83ce50c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"83ce50c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Focus on a single sales channel (online store only)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">However, limits quickly become apparent as success grows. Working with a store system without ERP limits <strong>flexibility, process quality and growth potential<\/strong>.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"17844f4\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"17844f4\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"c142d12\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"c142d12\"\n\t\t\t\t style=\"--jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Having your own online store can open up enormous sales potential \u2013 but without the right processes, it can quickly become overloaded. You can find out what strategic advantages an online store offers and why it pays to set up the business model correctly from the outset on our guide page:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d3c9d90\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d3c9d90\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/benefits\"  target='_self' rel='noopener noreferrer' >\n\t\t\tSuccessful eCommerce - 6 advantages of an online store\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"36325b1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"36325b1\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"38dc2eb\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"38dc2eb\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Examples:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"eacba7a\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"eacba7a\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"159a897\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"159a897\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">If 50-80 orders have to be processed every day, a large part of the working time is spent on the manual maintenance of inventory, customer and invoice data.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4780a19\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4780a19\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Without automation, numerous routine tasks arise: Order and dispatch processing, creation of delivery bills and invoices, monitoring of payment and delivery status, returns management.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c800d68\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c800d68\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Other tasks have to be managed at the same time: Maintaining the product range, creating new products, updating prices, planning marketing measures, answering customer inquiries.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>If marketplaces<\/strong> such as Amazon, eBay or Otto <strong>are to<\/strong> <strong>be served in<\/strong><strong>addition to the online store<\/strong>, the effort involved multiplies:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b3d58cf\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b3d58cf\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a6e7c50\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a6e7c50\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Items must be maintained multiple times \u2013 separately for each channel.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"77bade8\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"77bade8\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Stocks must be kept synchronized on all platforms to avoid overselling.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7374634\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7374634\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Price changes, descriptions or images must be adjusted individually on each marketplace.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This work is not only nerve-wracking and time-consuming, but also highly <strong>error-prone<\/strong>. Incorrect stock, incorrect prices or delays in processing are quickly reflected in customer dissatisfaction, poor customer reviews and additional support costs.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">There is no general answer as to the order volume up to which a store system without a merchandise management system is practicable. In practice, ranges of between around 40 and 100 orders per day are often quoted \u2013 depending on the degree of automation, product range, returns rate and staffing levels. One thing is clear: anyone planning to expand their business from the outset or to use several channels in the medium term should think about a merchandise management system very early on.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e0880c0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e0880c0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292965\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/shopsystem-ohne-wawi-grenzen-bestellvolumen-aufwand.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Diagramm zeigt, wie der manuelle Aufwand und das Fehlerrisiko eines Shopsystems ohne Warenwirtschaft mit steigendem Bestellvolumen stark zunehmen.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">The more orders and channels, the faster a stand-alone store reaches its limits.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"cd4c017\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"cd4c017\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"8eb0907\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8eb0907\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"c8668f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c8668f1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-advantages-of-a-store-system-with-erp\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Advantages<\/span> of a store system with ERP\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">The interaction between the ERP and store system brings a number of advantages that make day-to-day work in eCommerce much easier. It turns the online store into a <strong>professional, scalable sales center<\/strong> instead of just providing an interface for orders.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"fbe48ef\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"fbe48ef\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292953\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/shopsystem-mit-wawi-vorteile-uebersicht.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vier-Felder-Grafik zeigt die Hauptvorteile einer Kombination aus Shopsystem und Warenwirtschaft: Zeitersparnis, Multichannel-F\u00e4higkeit, Automatisierung und Transparenz.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">With a connected ERP system, the online store becomes faster, cross-channel and much easier to manage.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"c408933\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c408933\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e956d07\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e956d07\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292977\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/zeitersparnis-und-fehlerquote-shopsystem-mit-wawi.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleichsgrafik zeigt manuelle Datenpflege ohne Warenwirtschaft gegen\u00fcber einem automatisierten Ablauf mit angebundener WaWi.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Automatic data exchange between store and ERP system reduces errors and frees up time for more important tasks.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"46f9a98\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"46f9a98\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tTime savings and lower error rate\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Through the integration of an ERP system with the store system, all relevant information \u2013 such as item master data, orders and stock levels \u2013 is <strong>automatically exchanged between the systems<\/strong>. This means<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7c24bbd\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7c24bbd\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f3a7c6a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f3a7c6a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Article master data is only maintained in one place.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"57d5a2c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"57d5a2c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Stocks are automatically updated according to orders, returns or goods receipts.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4e4e229\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4e4e229\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Order data from the store is transferred to the ERP system without any manual intermediate steps.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This not only saves time, but also drastically reduces the error rate caused by manual intervention. Typing errors, forgotten updates, duplicate entries \u2013 all of these are much rarer.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The more items and channels are added, the stronger this effect becomes. Where previously it took hours of manual reconciliation, processes now run \u201con the side\u201d in the background, freeing up the team for value-adding tasks.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"d20aa5f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d20aa5f\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d59d4de\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d59d4de\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tFit for multichannel retail\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>ERP is the heart of all processes<\/strong> that access product information and stock levels. This is where everything comes together:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d5dd3ac\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d5dd3ac\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ffb979a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ffb979a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">your own online store<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c02655a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c02655a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Connected online marketplaces<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6a8f91a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6a8f91a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Possibly existing stationary stores<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e81fec0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e81fec0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Other sales channels (B2B portals, social commerce, etc.)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">All channels are supplied from a <strong>central database<\/strong>. Product data, prices and stocks no longer have to be maintained individually for each channel. Instead, changes are made in the ERP system and transferred to the connected systems via interfaces.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>This has several advantages:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"43f71fa\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"43f71fa\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"786c7de\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"786c7de\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Product availability and delivery capability remain high because stocks are managed centrally.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"804a796\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"804a796\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Overselling is reduced as all channels access the same inventory base.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d01ca6f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d01ca6f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Promotions, price changes or product range adjustments can be planned and implemented across all channels.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This is how multichannel retail is turning from a risk lever into a growth lever.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"36c7da2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"36c7da2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292947\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/multichannel-handel-warenwirtschaft-als-herzstueck.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik zeigt die Warenwirtschaft als zentrale Datenbasis f\u00fcr Onlineshop, Marktpl\u00e4tze, Filialen, B2B-Portale und Social Commerce.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">With a central ERP system, all sales channels are controlled from the same data source.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"f5bc305\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f5bc305\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"9455d82\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"9455d82\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292941\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/automatisierung-order-to-cash-prozess-shopsystem-wawi.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Prozessgrafik zeigt den automatisierten Order-to-Cash-Ablauf vom Onlinekauf \u00fcber Warenwirtschaft und Versand bis zur Zahlung.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">From the click in the store to the posted payment: many process steps can be automated with the integration of a merchandise management system.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"7e99a3e\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7e99a3e\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tAutomation of central business processes\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A store system with a connected ERP system enables the <strong>automation of numerous business processes<\/strong>, for example:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d46f768\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d46f768\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a63bf29\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a63bf29\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Order creation<\/strong>: Orders from the online store are automatically created as sales orders in the ERP system.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1e6d536\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1e6d536\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Document creation<\/strong>: delivery bills, invoices and refunds can be generated automatically.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3287ca4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3287ca4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Shipping processing<\/strong>: handover to shipping or fulfillment service providers, creation of shipping labels, transmission of tracking codes.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"356c62a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"356c62a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Inventory <strong>management<\/strong>: reservation of stock when ordering, correction in the event of cancellations or returns.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6f406af\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6f406af\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Procurement<\/strong>: Minimum stock levels and reorder points can trigger repeat orders or generate purchasing suggestions.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8fb1ebd\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8fb1ebd\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Payment monitoring<\/strong>: reconciliation of payment status, allocation of payments to orders (depending on setup and connected systems).<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The degree of automation depends on the solutions used and the individual setup. One thing is clear: every automated step relieves the team, reduces errors and speeds up processing. What used to require many individual work steps becomes a continuous, plannable process.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"391d9f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"391d9f1\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"48416c2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"48416c2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tBetter transparency & well-founded decisions\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>The linking of the ERP and store system creates a database<\/strong> that goes far beyond a simple order list. Through the joint evaluation of:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"cec8edd\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"cec8edd\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b2cab52\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b2cab52\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Sales data,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8133192\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8133192\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Stock movements,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4d999a4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4d999a4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Returns,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e41022f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e41022f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Customer groups and channels<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">comprehensive <strong>analyses and reports<\/strong>. These help, among other things,<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b560138\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b560138\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9595686\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9595686\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">optimize the product range: Which products are doing well, which are not?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7da2f1e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7da2f1e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">manage prices and margins: Which items contribute strongly to profitability?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"60a0d36\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"60a0d36\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">channels: Which platforms bring in the better customers in the long run?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d3089cc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d3089cc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">improve processes: Where do bottlenecks, delays or errors occur?<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">On this basis, strategic decisions can be made in a more informed manner \u2013 for example on stock build-up, product range width, channel expansion or internationalization. Instead of acting on instinct, retailers can rely on <strong>valid key figures<\/strong>.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"5679f43\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"5679f43\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292971\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/transparenz-und-reporting-shopsystem-warenwirtschaft.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik zeigt, wie Daten aus Shopsystem und Warenwirtschaft in einem zentralen Reporting zusammenflie\u00dfen und Entscheidungen unterst\u00fctzen.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Only a joint view of store and ERP data enables truly well-founded product range and channel decisions.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"d2731ad\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d2731ad\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"04ac789\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"04ac789\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Data from the store and ERP also form the basis for SEO optimization and GAIO strategies: Which products perform, which content works, where do customers drop out? On our SEO and GAIO guide page, we show you how you can use these insights specifically for visibility in search engines and AI overviews:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"804783a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"804783a\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/seo\"  target='_self' rel='noopener noreferrer' >\n\t\t\tGAIO &amp; SEO for online stores - what is important?\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"8df0cd5\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"8df0cd5\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-104-16 jtl-ew-surface--white \"\n\tdata-id=\"f2e6df9\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"f2e6df9\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"436a0ee\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"436a0ee\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"7350f99\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7350f99\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-interaction-of-store-system-and-erp-in-practice\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Interaction of store system and ERP<\/span> in practice\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">How exactly do the store system and the ERP system interact? The specific design depends on the selected products and the technical architecture. However, there are typical functions and processes that are similar in many setups.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tBasic mode of operation\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The combination of ERP and store system should ensure a smooth sales process for both buyers and retailers. Basically, three central phases can be distinguished: <strong>Product provision, order processing and follow-up<\/strong>.<\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-before-16 jtl-ew-space-after-16 \"\n\tdata-id=\"6666053\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"6666053\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 3; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"3c2b1a1\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"3c2b1a1\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>1. product provision<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b518084\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b518084\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c522fd6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c522fd6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Product information such as SKUs, descriptions, prices, stock levels and supplier data are maintained centrally in the ERP system.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5d1b75d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5d1b75d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">This data is transferred to the store system \u2013 either at fixed intervals or in almost real time.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8afda77\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8afda77\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">This data is transferred to the store system \u2013 either at fixed intervals or in almost real time.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"4195100\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"4195100\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>2. order processing<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"1aa17e2\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"1aa17e2\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a7772cb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a7772cb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">When an order is received in the online store, the purchase data is transferred to ERP.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4bac84b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4bac84b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">A sales order is generated in the ERP system, which reduces stock levels and triggers the shipping process.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5c6b064\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5c6b064\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Documents such as order confirmations, delivery bills and invoices can be created at the same time.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"c4dc52c\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"c4dc52c\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>3. follow-up & service<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"99ee40a\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"99ee40a\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"28e0044\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"28e0044\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Shipping information and tracking data are fed back to the store system from the ERP system or a connected shipping system.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"60d4303\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"60d4303\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Customers can view their order status and automatically receive information on shipping.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"71c068c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"71c068c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Returns are also processed via the ERP system and stocks are corrected accordingly.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"cce74ba\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"cce74ba\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Customer data is also transferred from the store system to the ERP and used there for service requests, B2B pricing logic or evaluations, for example. This creates a continuous data flow that supports both operational processes and analyses.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tData synchronization in real time across all channels\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An important success factor is <strong>data synchronization in real time or near real time<\/strong>. Depending on the system and setup, this can mean<\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-before-16 jtl-ew-space-after-16 \"\n\tdata-id=\"56c5b1b\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"56c5b1b\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"94d73fd\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"94d73fd\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Real-time synchronization<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Changes (e.g. order, stock correction) are transmitted immediately to all connected systems.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"c1cb656\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"c1cb656\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Interval synchronization<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Data is synchronized at fixed intervals (e.g. every 5, 10 or 30 minutes).<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"d18f4fe\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d18f4fe\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">When an order is received via the online store, a sales order is automatically created and a delivery bill and shipping label are generated (if supported by connected systems). At the same time, stocks are corrected and any price or product changes are passed on to marketplaces.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">If retailers also serve other sales channels such as Amazon, eBay, Otto & Co. in addition to the online store, the same mechanism applies: <strong>all channels are connected to the ERP system via interfaces<\/strong>. This ensures that:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"646a684\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"646a684\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e7d9918\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e7d9918\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">inventory figures remain up-to-date across all channels,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c062114\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c062114\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">overselling can be avoided,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"69c9f7d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"69c9f7d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">price and data changes are maintained in the right place and distributed automatically.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The interaction between the store system and the ERP system also enables detailed evaluations and reports. Sales trends, channel performance or stock turnover can be analyzed at the touch of a button.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The specific implementation always depends on the software selected and the company\u2019s requirements. However, the functions described above form the typical framework that a combination of online store and ERP can cover.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"2dc774a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"2dc774a\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"a271917\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a271917\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tSelecting the right ERP for the store system\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Choosing a suitable merchandise management system is a strategic step. A thorough analysis of your own requirements and well-founded research in advance are crucial in order to avoid bottlenecks or costly system changes later on.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A helpful first step is a <strong>requirements specification.<\/strong> This should not only define the requirements for the store system, but also explicitly for the ERP and the interaction between the two systems. Important questions are, for example<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"2f2119c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"2f2119c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"499d6e4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"499d6e4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Who is my online store intended for? Is it a B2B, B2C or hybrid business?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a906c39\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a906c39\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which sales channels are served or planned in addition to the online store (marketplaces, stationary branches, B2B portals)?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2b40485\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2b40485\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Which product ranges should run via which channels? Are there channel- or target group-specific listings?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"84ec668\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"84ec668\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">How extensive is the product range (number of items, variants, bundles)?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5f6f55e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5f6f55e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">What order volumes are expected in the short and medium term?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6abc64f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6abc64f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Are there any special requirements, e.g. batch management, serial numbers, best before date, set items?<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">These key figures help to realistically assess the scope of the tasks to be managed and to evaluate which ERP solution suits your own business model.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Important selection criteria for an ERP<\/strong> include:<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ac73d1f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ac73d1f\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292935\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-shop-und-wawi-en\/auswahl-und-integration-warenwirtschaft-fuer-shopsystem.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Roadmap zeigt die Phasen Analyse und Auswahl, technische Integration sowie Organisation und Change-Management bei der Einf\u00fchrung einer Warenwirtschaft f\u00fcr ein Shopsystem.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">ERP integration is not just an IT project - success also depends on clear processes and trained teams.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-before-16 jtl-ew-space-after-16 \"\n\tdata-id=\"8ce809e\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"8ce809e\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 3; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"288d455\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"288d455\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Compliance & data protection<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">With cloud-based solutions, it is particularly important that the provider fulfills requirements such as GDPR and any industry-specific regulations.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"3694657\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"3694657\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Scalability<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The ERP system should be able to grow with the company \u2013 in terms of sales order volume, user numbers, additional channels and international requirements.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"9d5c569\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"9d5c569\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Usability<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">No matter how powerful a system is, if it is difficult to use on a day-to-day basis, acceptance will suffer. Test access and pilot phases help to realistically assess usability and functionality.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"e221b15\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e221b15\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Data preparation<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Especially for retailers who already sell on marketplaces, it is important that existing product data can be transferred to the ERP system in a structured way. The field logic and data models must fit together.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"ba8dfa3\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"ba8dfa3\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Budget<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In addition to license or usage fees, there are often costs for consulting, adaptations, training and ongoing operation. These should be calculated realistically and compared with the added value.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"49a4679\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"49a4679\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Interfaces<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Open, well-documented interfaces (APIs) are crucial for integrating store systems, accounting, shipping service providers, payment providers or fulfillment partners.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"687b15a\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"687b15a\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Multichannel capability<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The ERP system should be able to serve several channels in parallel \u2013 from your own online store to marketplaces and stationary retail.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"773fedd\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"773fedd\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Market maturity<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Systems that have been tried and tested by many users are often more stable and better documented. Young solutions can offer innovative features, but are sometimes not yet fully developed.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"1f172f4\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"1f172f4\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Industry specialization<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Requirements in the food trade differ significantly from those in the fashion industry or in technical wholesale. An ERP system with an industry focus can already provide relevant functions.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"a0ad51f\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"a0ad51f\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Support & Community<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Good accessibility of support, understandable documentation and an active community make it easier to use the system in everyday life.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"18fc8ec\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"18fc8ec\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"0591a78\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"0591a78\"\n\t\t\t\t style=\"--jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">ERP and store system should be thought of as a unit. Once you have defined the requirements and selection criteria for the ERP system, it is worth taking a closer look at the store system landscape: Which systems fit your setup, your processes and your budget? Our checklist will help you with the comparison \u2013 you can find it on this page:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"b174a5d\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"b174a5d\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\"  target='_self' rel='noopener noreferrer' >\n\t\t\tThe store system comparison - selection criteria &amp; checklist\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"6945a25\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6945a25\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tOrganizational aspects & change management\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The integration of the merchandise management system and store system is not only a technical <strong>project<\/strong>, but also an <strong>organizational<\/strong> one. Clear responsibilities, processes and training are just as important for a successful start as the interface configuration.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Important points:<\/strong><\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-before-16 jtl-ew-space-after-16 \"\n\tdata-id=\"1034657\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"1034657\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 3; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"cd1f19d\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"cd1f19d\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Define leading system<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">As a rule, the ERP system is the leading system for product and inventory data, while the store concentrates on presentation and sales. Duplicate data maintenance should be avoided at all costs.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"e20dad2\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e20dad2\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Define data flows<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">It must be clear which data flows in which direction: Where are prices maintained? Where are new items created? How are returns processed?<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"ff8e85c\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"ff8e85c\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Determine synchronization logic<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Should data be synchronized in real time or at fixed intervals? Which processes are time-critical (e.g. inventories) and which are less so?<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"e2ffe85\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e2ffe85\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Plan a test phase<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Before the go-live, an extensive test phase should take place in which typical scenarios (orders, cancellations, returns, price changes, channel changes) are run through.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"21e3f6f\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"21e3f6f\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Train employees<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Everyone who works with the online store or ERP system should be involved and trained at an early stage \u2013 from the warehouse and service to purchasing and marketing.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"e41b1da\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e41b1da\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Monitoring after launch<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In the first few weeks after going live, processes should be closely monitored in order to quickly identify and rectify sources of error.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"c29ec5b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c29ec5b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Taking these organizational aspects seriously significantly reduces the risk of teething troubles and lays the foundation for stable, efficient processes.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"1198de0\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"1198de0\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"f6e21b5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f6e21b5\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"28c97f2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"28c97f2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-conclusion-store-system-and-erp-as-an-efficient-duo\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Conclusion:<\/span> store system and ERP as an efficient duo\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In order to select a suitable merchandise management system for your own store system, thorough preliminary work is crucial. The clearer the individual needs, processes and growth plans are defined, the easier it is to find a solution that really fits the business model.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For many companies, the combination of <strong>store system and ERP<\/strong> is the key to:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"a54e0ac\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"a54e0ac\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5fbc731\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5fbc731\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">more efficient processes,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8cb47d8\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8cb47d8\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">lower error rate,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"48b9a7f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"48b9a7f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">controlled multichannel retail,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"acfec28\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"acfec28\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">more transparency and better decisions,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7a65270\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7a65270\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">greater scalability and competitiveness.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">Investing in a coherent combination of store system and ERP today creates a stable foundation for future growth in eCommerce \u2013 and ensures that increasing order numbers do not become an organizational problem, but the desired signal of success.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-48 jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">Our \u201cShop system\u201d guide offers valuable tips and advice \u2013 from selecting the right system and technical setup to UX design and SEO measures for online stores.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-box-sm jtl-ew-center-below-lg jtl-ew-space-before-16 jtl-ew-surface--light-blue \"\n\tdata-id=\"d5a95ae\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"d5a95ae\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tRead on now:\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e8def30\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e8def30\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ux-design\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX design in the online store - shopping made easy!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-top jtl-ew-section--compact-24-bottom \"\n\tdata-id=\"799c6cc\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"799c6cc\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"68c3ae1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"68c3ae1\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-box jtl-ew-center-below-lg jtl-ew-surface--light-blue \"\n\tdata-id=\"b49cf0e\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"b49cf0e\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-8 jtl-ew-heading jtl-ew-heading--size-h4-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tFurther information & overview on the topic of store systems\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d3c5835\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d3c5835\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 40px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"1286f61\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"1286f61\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\"  target='_self' rel='noopener noreferrer' >\n\t\t\tStore system guide\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"caa8f67\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"caa8f67\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/benefits\"  target='_self' rel='noopener noreferrer' >\n\t\t\tSuccessful eCommerce - 6 advantages of an online store\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Efficient processes thanks to store system and ERP<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"7222318\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7222318\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ux-design\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX design in the online store - shopping made easy!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"2409eba\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"2409eba\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/seo\"  target='_self' rel='noopener noreferrer' >\n\t\t\tGAIO &amp; SEO for online stores - what is important?\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"b6d853a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"b6d853a\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\"  target='_self' rel='noopener noreferrer' >\n\t\t\tThe store system comparison - selection criteria &amp; checklist\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"9330c09\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"9330c09\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\n<div class=\"jtl-ew-scroll-top jtl-ew-scroll-top--color-tech-blue\" data-jtl-scroll-top=\"true\">\n\t<button type=\"button\"\n\t\tclass=\"jtl-ew-scroll-top__button\"\n\t\taria-label=\"Back to top\"\n\t>\n\t\t<i class=\"fa-regular fa-arrow-up\" aria-hidden=\"true\"><\/i>\n\t<\/button>\n<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Content Efficient processes thanks to store system and ERP 01 Limitations of a store system without ERP 02 Advantages of a store system with ERP 03 Interaction of store system and ERP in practice 04 Conclusion: store system and ERP as an efficient duo Store system Benefits Store & ERP UX & Design GAIO &","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-293999","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/293999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/comments?post=293999"}],"version-history":[{"count":4,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/293999\/revisions"}],"predecessor-version":[{"id":322457,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/293999\/revisions\/322457"}],"up":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/media?parent=293999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}