{"id":293972,"date":"2025-11-27T15:23:36","date_gmt":"2025-11-27T14:23:36","guid":{"rendered":"https:\/\/www.jtl-software.com\/gaio-seo-online-store"},"modified":"2026-04-28T10:58:39","modified_gmt":"2026-04-28T08:58:39","slug":"seo","status":"publish","type":"page","link":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/topics\/ecommerce\/seo","title":{"rendered":"GAIO &amp; SEO online store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"293972\" class=\"elementor elementor-293972\">\n\t\t\t\t\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"53ef377\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"53ef377\"\n\tstyle=\"row-gap: 0px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n<nav class=\"e-con e-atomic-element  jtl-ew-anchor-nav jtl-ew-anchor-nav--purple jtl-ew-anchor-nav--size-default jtl-ew-anchor-nav--style-pill \"\n\tdata-id=\"3984da5\"\n\tdata-element_type=\"jtl-anchor-nav\"\n\tdata-e-type=\"jtl-anchor-nav\"\n\tdata-interaction-id=\"3984da5\"\n\tdata-jtl-anchor-nav\n\t\t\n>\n\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Store system<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/benefits\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Benefits<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Store & ERP<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/ux-design\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>UX & Design<\/a>\n\t<\/div>\n\t\t\t\t\t\n\t\n<div class=\"jtl-ew-anchor-nav__item is-active\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/seo\/\"  target='_self' rel='noopener noreferrer' \n\t\t\taria-current=\"page\"\t\t>GAIO & SEO<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\/\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Selection & Checklist<\/a>\n\t<\/div>\n\t\t\n<\/nav>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-bottom jtl-ew-section--responsive-medium-top \"\n\tdata-id=\"e8a0479\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"e8a0479\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"fa89324\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"fa89324\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(58.333333333333% - 12.5px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"8f0a901\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8f0a901\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h1\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h1-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-gaio-seo-for-online-stores-what-is-important\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">GAIO & SEO for online stores -<\/span> What is important?\t<\/h1>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">An attractive product range and outstanding service alone are of little use to store operators if they are not noticed. In addition to measures such as social media, ads or collaborations with influencers, <strong>visibility in the organic search results<\/strong> of Google & Co. remains the central instrument for generating sustainable traffic \u2013 even if it usually takes a few months for <strong>SEO measures<\/strong> to pay off.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-space-end-80 jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">At the same time, search is changing fundamentally: <strong>generative AI systems<\/strong> are increasingly providing direct answers, for example in the form of Google AI Overviews or answers from chatbots such as ChatGPT, Perplexity or Bing Copilot. These systems draw on existing web content and <strong>select sources<\/strong> that they classify as <strong>relevant and trustworthy<\/strong>.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"bb6bbb7\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"bb6bbb7\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321890\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/gaio-and-seo-in-online-shop-two-levels-one-foundation.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Venn diagram shows traditional SEO, GAIO, and their shared foundation in a technically clean shop system with clear structures.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">SEO and GAIO pursue different goals - but are based on the same technical and content-related foundation in the store system.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--offset-top-desktop jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"f7d3a60\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f7d3a60\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 24px; --jtl-ew-columns-offset-top-desktop: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"d558d63\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"d558d63\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For SEO and GAIO measures to work, the technical foundation must be right. The overview page of our guide to store systems shows what types of systems there are, how they are operated and what role they play in your eCommerce landscape:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"78b0855\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"78b0855\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\"  target='_self' rel='noopener noreferrer' >\n\t\t\tStore system guide - Overview\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"a1e9364\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"a1e9364\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-after-16 \"\n\tdata-id=\"3ff2f3b\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"3ff2f3b\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 3; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--white \"\n\tdata-id=\"e152090\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e152090\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-card-lead-guide jtl-ew-paragraph--align-left\">This brings two levels into focus:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"33b0824\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"33b0824\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"88045e5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"88045e5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Classic SEO<\/strong>: Visibility in the usual search result pages (SERPs).<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"27d96ca\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"27d96ca\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>GAIO (Generative AI Optimization):<\/strong> Visibility in AI-generated answers and answer engines.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--white \"\n\tdata-id=\"139f0c7\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"139f0c7\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-card-lead-guide jtl-ew-paragraph--align-left\">The optimal basis for both is formed by a store system that is designed from the outset:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d1270d3\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d1270d3\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2f8f992\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2f8f992\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">provides all important SEO settings<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"eaf36c4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"eaf36c4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Technical and structural requirements fulfilled<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e1668ed\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e1668ed\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">content in such a way that it can also be easily understood by AI systems.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--white \"\n\tdata-id=\"194cca2\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"194cca2\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-card-lead-guide jtl-ew-paragraph--align-left\">On this page we shed light on:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"67cfd16\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"67cfd16\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"05ae6b0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"05ae6b0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Basic SEO factors for online stores<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ff8fb43\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ff8fb43\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Special SEO functions that store systems should have<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0358885\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0358885\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">the new <strong>GAIO<\/strong> topic area and its significance for online stores<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"96623ac\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"96623ac\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Technical aspects of operating store systems<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"17625ab\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"17625ab\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">and the role of user-friendliness for SEO & GAIO.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"fc5117a\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"fc5117a\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-140-32 jtl-ew-surface--white \"\n\tdata-id=\"61e6ad5\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"61e6ad5\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f0c3628\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f0c3628\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"984f4a7\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"984f4a7\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"1bb08ba\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"1bb08ba\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-fundamental-seo-factors-in-the-online-store\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Fundamental SEO factors in the online store<\/span>\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">When it comes to on-page optimization, we like to focus on seven central factors. If a store system does not support even one of these points or restricts them too much, this is a strong criterion for exclusion when selecting a system.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tTitle Tags\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Title tags are displayed in the search results (SERPs) as the title of a page. <strong>You should:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"a2012f6\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"a2012f6\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0331c69\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0331c69\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">be concise and unique<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7005a76\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7005a76\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">contain the main keyword<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"bd921f6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"bd921f6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">motivate people to click (e.g. through value propositions)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"99b9cc9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"99b9cc9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">clearly communicate what the page is about<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A store system should make it possible to assign separate title tags for each page \u2013 for the homepage, categories, product pages, guide articles and other content types.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"214a62d\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"214a62d\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321932\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/seo-basics-online-shop-seven-factors-checklist.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Checklist outlines seven key SEO factors for online shops: title tags, meta descriptions, URL design, headings, alt texts, responsive design, and schema markup.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">If a store system does not support one of these seven basic SEO points, it quickly becomes an exclusion criterion.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"4e7b541\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"4e7b541\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f22860b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f22860b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321902\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/example-serp-title-tag-and-meta-description-online-shop.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Example of a search result snippet with an optimized title tag, readable URL, and high-converting meta description for an online shop.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">The title and meta description play a decisive role in whether your snippet is clicked on in the search results.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"4d84402\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"4d84402\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tMeta descriptions\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Meta descriptions briefly summarize the content of a page<\/strong> and are displayed in the SERPs and in the preview in social media. They should:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"541fb2f\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"541fb2f\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d2a7289\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d2a7289\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Address the search intention<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0aaa720\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0aaa720\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Make it clear what users can expect on the site<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"bf2ea41\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"bf2ea41\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">ideally contain a call to action (CTA)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a103365\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a103365\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">positively influence the click-through rate (CTR)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The store system should allow convenient maintenance of meta descriptions \u2013 ideally with a character display or information on the recommended length.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"36325b1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"36325b1\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"38dc2eb\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"38dc2eb\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tURL design\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A URL is the unique address of a resource on the web and helps both visitors and search engines to understand the <strong>hierarchy and content<\/strong> of a page. Good store systems allow:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"2d99aa7\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"2d99aa7\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"da331c8\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"da331c8\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>speaking URLs<\/strong> (e.g. \/schuhe\/wanderschuhe instead of \/index.php?id=1234)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"619c592\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"619c592\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">a clear mapping of the page structure (e.g. domain \u2192 category \u2192 subcategory \u2192 product)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"390d2ce\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"390d2ce\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Short, concise paths without unnecessary parameters<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7e35e2b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7e35e2b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Subsequent adaptation of URLs incl. redirect options<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Best Practices:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d875c10\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d875c10\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5dedf1c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5dedf1c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Include <strong>relevant keywords<\/strong> in the URL<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c0879b1\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c0879b1\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Make hierarchies visible (e.g. \/furniture\/bedrooms\/beds)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c6ab745\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c6ab745\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Avoid umlauts, special characters and extremely long paths<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The store system should offer enough design freedom to implement these rules \u2013 especially for category structures and product pages.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e0880c0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e0880c0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321896\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/url-structure-online-shop-best-practices.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Graphic compares a clean, readable URL structure of an online shop with a cryptic, parameter-heavy URL.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Speaking URLs make structure and content visible - for users, search engines and AI systems.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"98a28a9\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"98a28a9\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tHeadline structures\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Optimized headline structures<\/strong> ensure that the content of a page:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"4b0bf3b\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"4b0bf3b\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ac47d9b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ac47d9b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">can be quickly grasped when scrolling<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8f4c0de\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8f4c0de\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">appears logically structured<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7cda4bb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7cda4bb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">can be better categorized by search engines<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A meaningful hierarchy (H1, H2, H3 \u2026) makes it easier for visitors to find relevant sections and helps search engines to recognize topics and subtopics. <strong>The store system should<\/strong> therefore:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"547d49d\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"547d49d\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3a4d724\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3a4d724\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Support individual headings per page<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f5b31ad\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f5b31ad\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Allow the use of multiple subheadings<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1bc2b9b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1bc2b9b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Do not impose rigid, inflexible template logic<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tAlt texts for images\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Alt texts describe the content of an image in the HTML code. They are important for:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"c8968b1\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"c8968b1\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0c96b83\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0c96b83\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Accessibility (screen reader)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2509fbb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2509fbb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Image search and SEO<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"60e6147\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"60e6147\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Generative AI that evaluates content in a machine-readable way<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A store system should offer fields for alt texts as standard \u2013 ideally directly in the media or product upload. Sensible alt texts briefly describe the image content and include relevant keywords where appropriate.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--offset-top-desktop jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"1912c98\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"1912c98\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 24px; --jtl-ew-columns-offset-top-desktop: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"59907b2\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"59907b2\"\n\t\t\t\t style=\"--jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Not every store system offers the same depth of meta data, URL structure, markups and analysis functions. If SEO and GAIO are critical to your success, you should specifically consider these criteria when comparing systems. Our checklist will help you do this \u2013 you can find it here:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"82356ef\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"82356ef\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\"  target='_self' rel='noopener noreferrer' >\n\t\t\tThe store system comparison - selection criteria &amp; checklist\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"91cb433\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"91cb433\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tResponsiveness for mobile user-friendliness\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Responsive design ensures that the online store is easy to use on all devices \u2013 from smartphones to desktops. This is now a mandatory criterion for SEO: Google reviews mobile displayability and performance as an important ranking factor.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>The important thing is:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"ae1a5df\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"ae1a5df\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"be63d25\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"be63d25\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">all content and functions (e.g. filters, shopping cart, checkout) must also be easy to use <strong>on mobile devices<\/strong><\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0f0e6b8\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0f0e6b8\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Buttons, forms and navigation elements must be designed for touch operation<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9cf3ebb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9cf3ebb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Font sizes and spacing should remain legible even on small screens<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A store system should therefore offer <strong>mobile-optimized templates<\/strong> and flexible layout options without the need for individual programming for each adaptation.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"716413a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"716413a\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d3bb16d\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d3bb16d\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tPlayout of schema markups\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Schema markups (structured data) provide search engines with additional information about the page content \u2013 such as products, customer reviews, prices or availability. <strong>They form an important basis<\/strong> for:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"eac8e65\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"eac8e65\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"de00302\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"de00302\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Enhanced displays in the SERPs (rich snippets)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4c3d63d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4c3d63d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Better classification of content<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7e851dd\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7e851dd\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Potential use in AI-based features such as AI Overviews<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An <strong>SEO-friendly store system<\/strong> should:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"804fe8c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"804fe8c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"eff8e70\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"eff8e70\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">support common markups (e.g. Product, Offer, Review, Breadcrumb)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ab3cf97\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ab3cf97\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Play out structured data as automatically as possible based on the maintained content<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"249dbcc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"249dbcc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">enable customizations or extensions via plugins or code if required.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"a23de34\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a23de34\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321920\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/schema-markup-product-rich-snippet-online-shop.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Graphic shows how structured data from a product page in the form of schema markup leads to a rich search result with ratings and price.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Schema markups help search engines and AI systems to understand product data and display it as a rich snippet or AI tile.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"cd4c017\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"cd4c017\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"3ca4001\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3ca4001\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-specific-seo-functions-in-store-systems\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Specific SEO functions<\/span> in store systems\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In addition to the basic SEO factors, there are functions that are particularly important for online stores and should be well mapped in the store system.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"c408933\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c408933\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e956d07\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e956d07\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tSupport for canonical tags & hreflang\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Canonical tags are crucial to avoid duplicate content<\/strong> \u2013 a common issue in online stores, e.g:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"55e9944\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"55e9944\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4bc99bf\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4bc99bf\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Product variants (size, color)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"52b85c6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"52b85c6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Filter and sort URLs<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d26a162\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d26a162\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Products that hang in several categories<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Canonical URLs show search engines which version of a page should be considered the authoritative original. They are integrated into the page area and bundle signals such as backlinks and internal links to a central URL.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>The hreflang tag is added for multilingual or international stores.<\/strong> It informs search engines about this:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"dea4fe4\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"dea4fe4\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"36259b3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"36259b3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">which language and country version belongs to a URL<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1da7bbc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1da7bbc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">what alternatives are available in other languages or regions<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Example:<\/strong><br><br>The German URL https:\/\/www.beispiel.de\/backen\/backformen can be linked to the English URL https:\/\/www.beispiel.co.uk\/baking\/baking-pan via hreflang.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>A store system should:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"652eeb8\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"652eeb8\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"341c33c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"341c33c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Make canonical tags automated and\/or manually controllable<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8a5157d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8a5157d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Reliably support hreflang tags for international setups<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"46f9a98\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"46f9a98\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321938\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1062-assets\/en\/canonical-und-hreflang-im-onlineshop-erklaert.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Graphic shows a main product page with canonical links from variants as well as hreflang links to different language and country versions.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Canonical and hreflang help to avoid duplicate content and direct users to the appropriate language and country version.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"decaa39\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"decaa39\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tIntegrated blog function or integration of a CMS\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Guide and blog content is an important lever<\/strong> to:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"10816b5\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"10816b5\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"77465e3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"77465e3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Build thematic relevance<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"16db07d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"16db07d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Cover long-tail keywords<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"57870e5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"57870e5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Answer questions along the customer journey<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Evergreen content<\/strong> (timeless content) in particular can bring traffic for years without having to be constantly revised.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>A store system should<\/strong> therefore:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6920dd4\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6920dd4\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2b58350\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2b58350\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">either provide an <strong>integrated blog function<\/strong><\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"775dba0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"775dba0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">or enable the <strong>integration of an external CMS<\/strong> (e.g. WordPress)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Clean technical integration<\/strong> is important so that:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6fd4ed0\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6fd4ed0\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9091066\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9091066\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">internal links between store and content area are possible<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"06332b2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"06332b2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Tracking and analysis function consistently<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e847c07\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e847c07\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">users retain the feeling of a uniform appearance.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--offset-top-desktop jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"c227d54\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c227d54\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 24px; --jtl-ew-columns-offset-top-desktop: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"99f80ba\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"99f80ba\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For well-founded SEO and GAIO decisions, you need reliable data on stock levels, sales and customer groups. This is created by the interaction between the store system and ERP. We show you how to set up processes and data flows properly on our guide page:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"530bda0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"530bda0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEfficient processes thanks to store system and ERP\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"43f6005\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"43f6005\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tConvenient upload and labeling of media content\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Product images, videos and other media are central elements in the online store \u2013 both for the user experience and for SEO and GAIO.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>The store system should<\/strong> enable:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"94b2057\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"94b2057\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ab3cad7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ab3cad7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">convenient upload of media<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0c51368\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0c51368\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Assignment of alt texts, image titles and captions<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0933214\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0933214\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Automatic or controlled compression and scaling<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a31288b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a31288b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Retention of meaningful file names (instead of generic IDs)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Especially in the context of GAIO, it is important that content is <strong>clearly described and structured<\/strong> \u2013 not only in the visible text, but also in the metadata.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tStatistical evaluation and corresponding interfaces\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>No meaningful optimization is possible without data.<\/strong> A store system should therefore:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7a7ae00\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7a7ae00\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7728677\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7728677\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Provide basic key figures on usage (e.g. page views, conversion rates)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"42c99b4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"42c99b4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Offer interfaces to common analytics tools (e.g. web analytics, tag manager)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"362c6aa\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"362c6aa\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Allow plugins or modules for detailed evaluations if necessary<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For example:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"1f10d9f\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"1f10d9f\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8c40c34\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8c40c34\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Identify relevant entry pages<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f28b1ab\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f28b1ab\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Recognize SEO potential (e.g. pages with high impressions but low CTR)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3cf6a68\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3cf6a68\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Make the effects of content or technology adjustments measurable.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"8df0cd5\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"8df0cd5\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-80-32 jtl-ew-surface--white \"\n\tdata-id=\"f2e6df9\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"f2e6df9\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"436a0ee\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"436a0ee\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"7350f99\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7350f99\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-gaio\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">GAIO: Specific GAIO topics and challenges for online stores<\/span>\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">With the advent of generative AI, search has evolved: Users are increasingly receiving <strong>direct, AI-generated answers<\/strong>, rather than a list of ten blue links. GAIO \u2013 <strong>Generative AI Optimization<\/strong> \u2013 describes the targeted optimization of content and brands so that generative systems such as ChatGPT, Google AI Overviews, Bing Copilot or Perplexity find, understand and select this content as a source.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For online stores, this means that it is no longer just about being visible in traditional search results, but also about appearing in the <strong>answers of AI systems<\/strong> \u2013 for questions such as:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"1a486c6\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"1a486c6\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c7ceee9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c7ceee9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">\u201cWhat are good new sellers\u2019 sewing machines for hobby tailors?\u201d<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0477518\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0477518\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">\u201cWhich running shoes are suitable for wide feet?\u201d<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"bdeaf70\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"bdeaf70\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">\u201cWhat should I look out for when choosing a gaming monitor?\u201d<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tWhat is GAIO and how does it differ from traditional SEO?\t<\/h3>\n\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-after-16 \"\n\tdata-id=\"6666053\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"6666053\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 3; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"3c2b1a1\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"3c2b1a1\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>SEO<\/strong> aims to prepare content in such a way that it ranks well in the organic results for certain search queries \u2013 especially with classic search engines such as Google. The focus includes<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b518084\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b518084\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c522fd6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c522fd6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Keywords & search intent<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5d1b75d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5d1b75d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Onpage optimization<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8afda77\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8afda77\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">technical factors (performance, indexability)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f5b3075\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f5b3075\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Offpage signals (backlinks etc.)<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"4195100\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"4195100\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>GAIO<\/strong> goes one step further: content is designed in such a way that generative systems can:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"1aa17e2\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"1aa17e2\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a7772cb\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a7772cb\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">easy to find<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4bac84b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4bac84b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Fully understand the content<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5c6b064\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5c6b064\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">quote or link in their answers<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"67bd9e3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"67bd9e3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">classify as a trustworthy source<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"c4dc52c\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"c4dc52c\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In addition to classic SEO signals, they play an even greater role:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"99ee40a\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"99ee40a\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"28e0044\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"28e0044\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Structure and clarity<\/strong> of content<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"60d4303\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"60d4303\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Completeness of answers to user questions<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"71c068c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"71c068c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Consistent data and structured information (schema, product data, etc.)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b7fa3f1\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b7fa3f1\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Clear assignment to a brand or domain<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">GAIO does not replace SEO, but <strong>builds on a solid SEO foundation<\/strong>.<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"6c1f9db\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6c1f9db\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"a4e4969\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a4e4969\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tGAIO in practice: AI overviews, answer engines & chatbots\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Google AI Overviews<\/strong> (also known as AI Overviews \/ AI Snapshots) are a central GAIO playing field. Here, Google summarizes content from various sources for a search query in a compact text and usually displays the sources as clickable tiles.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Other examples<\/strong> of \u201canswer engines\u201d are:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6ec2596\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6ec2596\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a464934\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a464934\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Chatbots such as ChatGPT or Gemini<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9a66748\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9a66748\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">specialized search systems such as Perplexity<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0e06f4a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0e06f4a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">AI-supported searches in browsers or operating systems<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>There are two sides to this for website operators:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"0b4108e\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"0b4108e\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4a1b104\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4a1b104\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Some users receive answers without necessarily clicking on a website.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"50b2c7e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"50b2c7e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">At the same time, there is an opportunity to be <strong>named as a source<\/strong> in these responses \u2013 which can boost visibility, brand awareness and trust.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Studies show that the majority of sources cited in AI Overviews come from the <strong>top 10 search results<\/strong>. This underlines the fact that GAIO is hardly possible without a clean SEO foundation.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"acaa147\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"acaa147\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321926\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/gaio-in-practice-serp-vs-ai-overview.svg?v=1788800226\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Graphic compares a classic search results list with an AI-based overview showing an answer and multiple source tiles.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">GAIO means: Not only being visible in the ranking, but also appearing as a source in AI-generated answers.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"d18f4fe\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d18f4fe\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tContent strategy for GAIO in eCommerce\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For online stores, GAIO means one thing above all: content should be structured and formulated in such a way that it <strong>answers specific user questions completely and comprehensibly<\/strong>. Important principles:<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-space-before-8 \"\n\tdata-id=\"2dc774a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"2dc774a\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(66.666666666667% - 10px)) minmax(0, calc(33.333333333333% - 20px))\"\n\t\t\n>\n\t\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-after-16 \"\n\tdata-id=\"b9ef1cb\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"b9ef1cb\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"15d69d0\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"15d69d0\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Question-driven content<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7fc64ab\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7fc64ab\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"27fa7d6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"27fa7d6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Identify important questions from the target group (e.g. from FAQs, customer service, customer reviews).<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"846793f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"846793f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Structure content in such a way that questions are clearly answered \u2013 e.g. with FAQ sections, subheadings in question form.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"c6acde7\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"c6acde7\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Topic clusters & guidebook worlds<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"0761e13\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"0761e13\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1b5c319\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1b5c319\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Do not structure content in isolation, but in topic clusters (e.g. guides on a product range).<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"81c1079\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"81c1079\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Connect Pillar Pages (overview pages) with in-depth SubTopic Pages.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"fdad500\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"fdad500\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>E-E-A-T & trust signals<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"440a142\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"440a142\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0cc0087\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0cc0087\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Make expertise and experience visible (e.g. through author information, references, transparent processes).<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"cead821\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"cead821\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Maintain up-to-date, reliable information \u2013 especially on sensitive topics (e.g. health, finances).<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"bd395d4\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"bd395d4\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Strengthen product-specific content<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"2d8c836\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"2d8c836\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7071aba\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7071aba\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Go beyond mere product data: Use cases, comparison tables, purchasing advice, combination suggestions.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"cc9a6e9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"cc9a6e9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Formulate category and product texts in such a way that they are also relevant for general questions (e.g. \u201cWhich mattress for back pain?\u201d in the guide, linked to product list).<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ac73d1f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ac73d1f\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321914\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/content-strategy-gaio-topic-cluster-and-faq-online-shop.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Graphic shows a content cluster with a central pillar page, multiple subtopic pages, and FAQ questions linking to categories and products.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Topic clusters with clearly structured questions and answers help with both classic SEO and GAIO.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"8ce809e\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8ce809e\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The better content covers user questions and is prepared in a structured way, the greater the chance of appearing in generative answers.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tStore system & data structure requirements for GAIO\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">GAIO is not just a question of content, but also a question of data structure. <strong>It is helpful for generative AI systems<\/strong> if information:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"e221b15\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"e221b15\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7ccf867\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7ccf867\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">clean excellent<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b9569c2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b9569c2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">consistent<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5a58df9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5a58df9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">machine-readable<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-8 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">are available. <strong>This is where the store system comes into play.<\/strong> Important points:<\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-after-16 \"\n\tdata-id=\"0591a78\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"0591a78\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"10586bc\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"10586bc\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Structured data (Schema.org)<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"c7d8796\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"c7d8796\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8076b62\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8076b62\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Provide product data (name, price, availability, customer reviews) via structured data.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"271cfab\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"271cfab\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Use breadcrumbs, organization, FAQ schemes where appropriate.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"b174a5d\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"b174a5d\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Clean data models & unique entities<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"4b3099c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"4b3099c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e5a7677\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e5a7677\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Manage product IDs, categories, brands, variants clearly and consistently.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e247f50\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e247f50\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Avoidance of \u201cdata waste\u201d (e.g. duplicate products, contradictory information).<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"2274dee\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"2274dee\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Technical accessibility<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"c30b993\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"c30b993\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"01b77a5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"01b77a5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Content should not be \u201chidden\u201d behind complex scripts, but should be findable in the HTML.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5b89f69\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5b89f69\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Do not hide important content exclusively in images or PDFs.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"efc7863\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"efc7863\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Internationalization & multilingualism<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"97c13eb\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"97c13eb\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ac42c3b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ac42c3b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">clean hreflang implementation<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2c60f55\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2c60f55\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Consistent product and category names across languages<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"6945a25\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6945a25\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A store system that offers <strong>flexibility and transparency<\/strong> here creates a better basis for search engines and AI systems to interpret content correctly.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tGAIO as a supplement to SEO - what retailers should do\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-8 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">For retailers, the <strong>interaction of SEO and GAIO<\/strong> means:<\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-after-16 \"\n\tdata-id=\"1034657\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"1034657\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"cd1f19d\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"cd1f19d\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>1. secure SEO basics<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"fd602b7\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"fd602b7\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e43d273\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e43d273\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Performance, mobile capability, indexability, structured data and basic on-page optimization must be in place.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"e20dad2\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e20dad2\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>2. adapt content strategy<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"9564370\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"9564370\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"18995e6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"18995e6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Build and systematically expand guide worlds or in-depth topic worlds.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"00445de\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"00445de\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Structure content in such a way that it clearly answers questions (FAQ, how-to, comparison, checklists).<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"ff8e85c\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"ff8e85c\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>3. make full use of store system functions<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"1ab7bbe\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"1ab7bbe\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1b4233e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1b4233e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Actively use schema markups, canonicals, hreflang, blog\/CMS integration, media management, etc.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"e2ffe85\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e2ffe85\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>4. observe visibility in AI features<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"fd19f77\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"fd19f77\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"eed4177\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"eed4177\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Monitor SERP features and AI overviews for important keywords.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7e6868a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7e6868a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Regularly check changes to presentation and sources and adapt content strategy.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"c29ec5b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c29ec5b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">GAIO is therefore not a replacement, but a <strong>further development<\/strong> of classic SEO \u2013 particularly relevant in a world in which more and more answers are coming from AI systems.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"1198de0\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"1198de0\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-80-32 jtl-ew-surface--dark-blue \"\n\tdata-id=\"8778a31\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"8778a31\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"b02dde6\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"b02dde6\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"c0c5ad6\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"c0c5ad6\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f8a16c5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f8a16c5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left\"\t\tid=\"anchor-free-gaio-guide-for-the-practice\"\t\t\t>\n\t\tFree <span class=\"font-weight-bold\">GAIO-Guide<\/span> for the practice\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Detailed <strong>recommendations for action<\/strong> and <strong>step-by-step instructions<\/strong> to optimize your presence so that ChatGPT & Co. recommend your store and your products?<\/p>\t\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Our GAIO guide shows you in compact form how to make your <strong>processes fit for the AI world<\/strong>:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-light-blue \"\n\tdata-id=\"bbfff36\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"bbfff36\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"73e65a4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"73e65a4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">practical and cross-marketplace,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"bb451f2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"bb451f2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">for the direct implementation of your GAIO strategy,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"316e426\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"316e426\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">including templates, prompts & checklists,<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d89f893\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d89f893\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">conveniently and free of charge as a PDF download.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"0e73423\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0e73423\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--primary-neg jtl-ew-button--size-standard no-icon\" href=\"\/uploads\/2025\/12\/GAIO-ECommerce-JTL.pdf\"  target='_blank' rel='noopener noreferrer' >\n\t\t\tDownload the GAIO guide now and get started. (DE)\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"322361\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/en\/gaio-guide-download.svg?v=1788778842\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Graphic shows the cover page of the GAIO guide with the following headline: Generative AI Optimization in e-commerce \u2013 Your practical guide for greater visibility.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"799c6cc\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"799c6cc\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"50f0851\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"50f0851\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-technical-aspects-in-the-operation-of-store-systems\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Technical aspects<\/span> in the operation of store systems\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In the background of an online store, there are several technical aspects that have a strong impact on SEO and GAIO friendliness and should be taken into account during setup.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tFunctional tool for redirect management\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">\u201c404 \u2013 Page not found\u201d is one of the quickest ways to lose visitors. A store system should therefore offer <strong>reliable redirect management<\/strong>. Important:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b68d0f5\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b68d0f5\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b446386\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b446386\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Support for 301 redirects (permanent)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d8ca6ed\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d8ca6ed\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Simple management of forwarding tables<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"689169d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"689169d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">ideally reports on incorrect URLs<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Permanent 301 redirects not only redirect users but also search engines cleanly and transfer a large part of the existing \u201clink juice\u201d to the new URL. This means that the previously established authority is largely retained.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tAccess and control of robots.txt and sitemap.xml\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An <strong>SEO-friendly store system<\/strong> should have access to:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"edc99e3\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"edc99e3\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3dc6dff\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3dc6dff\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>robots.txt<\/strong>: controls which areas are to be crawled and which are not<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"40fac71\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"40fac71\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>sitemap.xml<\/strong>: lists all important pages that are to be indexed<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Ideally can:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d3ca779\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d3ca779\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d6dc776\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d6dc776\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Sitemaps are automatically generated and updated<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"79a750e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"79a750e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">several sitemaps (e.g. for products, categories, content) are used<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2231f94\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2231f94\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">individual areas can be specifically included or excluded<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tPerformance and loading speed\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Online shopping thrives on speed and convenience.<\/strong> Slow pages:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7a6ef39\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7a6ef39\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1278776\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1278776\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">frustrate users<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3fc80ac\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3fc80ac\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">increase the bounce rate<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6f0cf42\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6f0cf42\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">damage SEO and thus also GAIO potential<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Technical SEO therefore always includes optimizing <strong>page loading speed<\/strong> and ensuring stable performance \u2013 even with a growing product range and increasing traffic. Important points:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"9f9de94\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"9f9de94\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"73e37f0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"73e37f0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">powerful hosting<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2cb7a94\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2cb7a94\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Caching (server and browser caching)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"881b5a2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"881b5a2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Compression of resources (images, CSS, JavaScript)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8283b6a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8283b6a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Deactivation of external services that are not required<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"cb8769d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"cb8769d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Optional use of a Content Delivery Network (CDN)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The store system should enable corresponding settings in the back end and be scalable.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tClean Code\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Search engines prefer <strong>valid, clean HTML code.<\/strong> This makes it easier:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"b08e0ed\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"b08e0ed\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8143e6a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8143e6a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Crawling and indexing<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"74b695d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"74b695d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Interpretation of content<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7f10b9e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7f10b9e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Display in different browsers and on different devices<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Clean code also contributes indirectly:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"e0ca6ed\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"e0ca6ed\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"029e059\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"029e059\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Better loading times<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"698db03\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"698db03\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Higher accessibility<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7758860\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7758860\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">stable mobile display<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">with. The store system should:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7461b7a\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7461b7a\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"980dbc2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"980dbc2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Use modern, semantic HTML structures<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2b05f06\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2b05f06\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Avoid unnecessarily convoluted or bloated code<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b7a0a51\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b7a0a51\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">offer regular updates for templates and core.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Clean code is not automatically secure code, but it forms the basis for security and expandability.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"3da6ac6\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3da6ac6\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e9cca30\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e9cca30\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tInterfaces to third-party services\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Not every store system comes with all functions as standard. This makes it all the more important to be able to integrate <strong>third-party services<\/strong>, for example:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"1197cf5\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"1197cf5\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"81d7064\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"81d7064\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Web analysis tools<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"460c7ea\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"460c7ea\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Tag management systems<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9135e9c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9135e9c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Map services<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1c9ff49\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1c9ff49\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Newsletter and CRM systems<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9d0bc3f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9d0bc3f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Consent management solutions for GDPR-compliant consent<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The decisive factor is that this integration:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"4eb76f0\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"4eb76f0\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0f2d6af\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0f2d6af\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">can be implemented technically clean<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"07d0fcc\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"07d0fcc\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">does not unnecessarily burden performance<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"adf12b7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"adf12b7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">legal requirements (e.g. consent) are taken into account.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f1e306d\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f1e306d\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321944\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/technical-seo-stack-shopsystem-redirects-robots-performance-clean-code.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Pyramid graphic shows the technical SEO stack of a shop system with clean code, performance, robots.txt and sitemap, redirect management, and third-party integrations.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">SEO and GAIO measures can only develop their full potential if the technical basis is right.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"8d407d6\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"8d407d6\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-140-32 jtl-ew-surface--white \"\n\tdata-id=\"35e06f5\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"35e06f5\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"a371b91\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a371b91\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"8b8b397\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8b8b397\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-lead-loose jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-user-friendliness-ux-seo-signals-in-the-online-store\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">User-friendliness, UX & SEO signals<\/span> in the online store\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An SEO and GAIO-friendly store system has a direct impact on <strong>user-friendliness<\/strong> \u2013 and vice versa: Good user experience has a positive effect on important <strong>SEO signals<\/strong> such as dwell time, bounce rate and conversion rate. These user signals are included in the customer review by search engines and thus influence how relevant an online store is rated for certain search queries.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A clearly structured, user-oriented experience is also an advantage for generative AI systems: content that is clearly structured, logically linked and comprehensively answered is easier to interpret as a reliable source. User-friendliness is therefore a common denominator of <strong>classic SEO, GAIO <\/strong>and<strong> conversion optimization<\/strong>.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tUser experience as a ranking factor in eCommerce\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Clarity, clarity, intuitive user guidance and efficient paths to the goal are <strong>central factors for a positive user experience<\/strong> in the online store. These include, for example:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d31f769\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d31f769\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"09ff64d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"09ff64d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">an error-tolerant, clearly visible search function<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a0ca67a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a0ca67a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Useful filter options in categories and results lists<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"05e7a34\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"05e7a34\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Understandable, consistent navigation<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5b603aa\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5b603aa\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">a transparent, smooth checkout process<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Such <strong>UX aspects<\/strong>:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"9983092\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"9983092\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8790db9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8790db9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">increase the length of stay<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"dfa3f39\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"dfa3f39\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">reduce the bounce rate<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5ca52a7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5ca52a7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">improve the conversion rate<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">They therefore provide signals that search engines and AI systems interpret as an indication of <strong>relevance and quality<\/strong>. A store system should therefore provide all the necessary functions to implement UX optimizations without major development effort \u2013 from the search configuration to the design of the checkout flow.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--offset-top-desktop jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"f334cc1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f334cc1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 24px; --jtl-ew-columns-offset-top-desktop: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"6bc61b4\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"6bc61b4\"\n\t\t\t\t style=\"--jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Many ranking signals arise directly from user behavior: dwell time, bounce rate, conversion. You can find out how to design your store so that it is not only convincing for search engines, but above all for people, on our guide page:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"643a571\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"643a571\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ux-design\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX design in the online store - shopping made easy!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"f248d8c\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f248d8c\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"bf79d1e\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"bf79d1e\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tInformation architecture & internal linking in the store\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A well thought-out <strong>page and information architecture<\/strong>:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"afa9086\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"afa9086\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c349b9c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c349b9c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Structures content logically and comprehensibly<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a4d4661\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a4d4661\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">links important pages with each other in a meaningful way<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1099435\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1099435\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">supports users with orientation in the product range<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A clear architecture helps search engines to recognize subject areas and connections. Good <strong>internal linking<\/strong> reinforces this structure, directs link power to strategically important pages (e.g. categories, guides, top sellers) and helps to define topic clusters.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"78f19db\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"78f19db\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-space-after-16 jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"321908\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/jp-1000-assets\/information-architecture-and-internal-linking-online-shop.svg?v=1788799186\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Well thought-out internal linking combines information and listing - and strengthens both UX and SEO & GAIO.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-after-16 \"\n\tdata-id=\"486035c\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"486035c\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--white \"\n\tdata-id=\"7c4cffa\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"7c4cffa\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">A <strong>clean information architecture<\/strong> is the basis for retailers to:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"00c370c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"00c370c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b13908f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b13908f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">build up thematic authority in certain product ranges<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"28cb158\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"28cb158\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Interlink guide content and product pages in a meaningful way<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"77f3ae7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"77f3ae7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Guide users through the store in a targeted manner \u2013 from information to conversion<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--white \"\n\tdata-id=\"f0b9b86\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"f0b9b86\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">An effective store system should offer <strong>maximum design freedom<\/strong> here \u2013 for example with:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"660364c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"660364c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c0e0d78\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c0e0d78\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Category and subcategory structures<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6641a4a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6641a4a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">the creation of landing pages for campaigns and theme worlds<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7a5fd78\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7a5fd78\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">internal linking between guide pages, categories and products<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"78a11f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"78a11f1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">This creates a page structure that is optimally usable for users as well as for <strong>SEO and GAIO<\/strong>.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-top jtl-ew-section--compact-bottom \"\n\tdata-id=\"f7eabc3\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"f7eabc3\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"ab832fd\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ab832fd\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"3eafb28\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3eafb28\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-conclusion-use-seo-gaio-potential-with-the-right-store-system\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Conclusion:<\/span> Use SEO & GAIO potential with the right store system\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">If you want to sell successfully with an online store in the long term, there is no getting around <strong>SEO<\/strong> and <strong>GAIO<\/strong>. Both disciplines begin with the <strong>selection of a suitable store system<\/strong> that:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7bfafc3\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7bfafc3\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d781e5d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d781e5d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">supports all central SEO functions (meta data, URL structure, markups, canonicals, hreflang, etc.)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1e478e8\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1e478e8\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">works technically clean, performant and mobile optimized<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"531b01c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"531b01c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">offers flexible content and structuring options<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0904cc4\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0904cc4\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">data in such a way that it can be optimally understood by search engines and generative AI systems.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">From the seven basic SEO factors to specific store system functions and technical aspects through to user-friendliness, it is clear that many factors are interlinked. A consistently implemented SEO strategy that is supplemented by GAIO perspectives can make the decisive difference in competition.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">The better a store system supports retailers in optimizing content and structures, the easier it is to build pages that:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"3372a77\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"3372a77\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d9fb534\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d9fb534\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Rank well in classic search results<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2b21de2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2b21de2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">appear as trusted sources in AI overviews and AI responses<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"659fb1b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"659fb1b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Convince users, turn them into customers and keep them coming back.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-box-sm jtl-ew-space-before-16 jtl-ew-surface--light-blue \"\n\tdata-id=\"9c2a3f6\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"9c2a3f6\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tRead on now:\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"3893f92\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3893f92\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\"  target='_self' rel='noopener noreferrer' >\n\t\t\tThe store system comparison - selection criteria &amp; checklist\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-bottom jtl-ew-section--roomy-top jtl-ew-section--mobile-compact-top \"\n\tdata-id=\"302f5ca\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"302f5ca\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"a934849\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a934849\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-box jtl-ew-surface--light-blue \"\n\tdata-id=\"2e7b997\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"2e7b997\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-8 jtl-ew-heading jtl-ew-heading--size-h4-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tFurther information & overview on the topic of store systems\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"05cf9f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"05cf9f1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 40px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"6fdf028\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6fdf028\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\"  target='_self' rel='noopener noreferrer' >\n\t\t\tStore system guide\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"0b362a6\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0b362a6\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/benefits\"  target='_self' rel='noopener noreferrer' >\n\t\t\tSuccessful eCommerce - 6 advantages of an online store\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"0bdc30f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0bdc30f\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ecommerce-and-erp\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEfficient processes thanks to store system and ERP\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e0cbdc5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e0cbdc5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/ux-design\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX design in the online store - shopping made easy!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">GAIO & SEO for online stores \u2013 what is important?<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ee5bb09\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ee5bb09\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/en\/topics\/ecommerce\/selection-criteria-checklist\"  target='_self' rel='noopener noreferrer' >\n\t\t\tThe store system comparison - selection criteria &amp; checklist\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"64208c8\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"64208c8\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\n<div class=\"jtl-ew-scroll-top jtl-ew-scroll-top--color-tech-blue\" data-jtl-scroll-top=\"true\">\n\t<button type=\"button\"\n\t\tclass=\"jtl-ew-scroll-top__button\"\n\t\taria-label=\"Back to top\"\n\t>\n\t\t<i class=\"fa-regular fa-arrow-up\" aria-hidden=\"true\"><\/i>\n\t<\/button>\n<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Content GAIO &amp; SEO 01 Fundamental SEO factors in the online store 02 Specific SEO functions in store systems 03 GAIO:Specific GAIO topics and challenges for online stores 04 Free GAIO-Guide for the practice 05 Technical aspects in the operation of store systems 06 User-friendliness, UX &amp; SEO signals in the online store 07 Conclusion:","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-293972","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/293972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/comments?post=293972"}],"version-history":[{"count":4,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/293972\/revisions"}],"predecessor-version":[{"id":322439,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/293972\/revisions\/322439"}],"up":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/en\/wp-json\/wp\/v2\/media?parent=293972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}