Blog posts on the topic:

Imagine that some of your potential customers encounter insurmountable obstacles in your online store - simply because it is not designed to be accessible. This is not only a shame for people with disabilities, but also a missed opportunity for you - and from 28.06.2025 it will even be a violation of the new Barrier-Free Strengthening Act (BFSG).

Getting started in eCommerce has never been easier. With the right tools and a good strategy, you can get started quickly and sell your products online. However, many retailers make typical mistakes in the initial phase that prove to be costly later on. Whether it's an unclear target group, a lack of automation or a poor shipping strategy - small omissions can lead to customers dropping out or the store not developing as much reach as desired. To prevent this from happening to you, we will show you the most common pitfalls when starting an online store - and give you tips on how to avoid them.

E-commerce is no longer just about offering a wide range of products or ensuring a smooth checkout process. One aspect that is becoming increasingly important and is still underestimated by many is accessibility. The topic will become relevant for every online retailer from June 28, 2025 at the latest, when the Barrier-Free Accessibility Reinforcement Act (BFSG) comes into force.

As a small or medium-sized online retailer, how do you stand out from the competition and manage to build long-term customer relationships? The answer could lie in storytelling. Stories have the power to move people emotionally and create a deeper bond. But how does storytelling work in eCommerce and how can this technique be used effectively?

Experiencing products up close, having questions answered directly and a social experience with every purchase: for a long time, online listings were unable to match the in-store experience, where you can talk to sales staff and pick up products in person. Is livestream shopping a topic with a future?

What does the ideal shopping experience of the future look like? The answer is clear: omnichannel! But we are looking beyond the horizon: in this article, we not only reveal the most exciting developments in the omnichannel sector, but also highlight four other trends that will be groundbreaking in eCommerce in 2024.