{"id":288423,"date":"2025-11-27T14:53:54","date_gmt":"2025-11-27T13:53:54","guid":{"rendered":"https:\/\/www.jtl-software.com\/?page_id=288423"},"modified":"2026-01-20T11:22:21","modified_gmt":"2026-01-20T10:22:21","slug":"vorzuege-onlineshop","status":"publish","type":"page","link":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/themen\/shopsystem\/vorzuege-onlineshop","title":{"rendered":"Vorz\u00fcge Onlineshop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"288423\" class=\"elementor elementor-288423\">\n\t\t\t\t\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"e50d977\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"e50d977\"\n\tstyle=\"row-gap: 0px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n<nav class=\"e-con e-atomic-element  jtl-ew-anchor-nav jtl-ew-anchor-nav--purple jtl-ew-anchor-nav--size-default jtl-ew-anchor-nav--style-pill \"\n\tdata-id=\"ff926b9\"\n\tdata-element_type=\"jtl-anchor-nav\"\n\tdata-e-type=\"jtl-anchor-nav\"\n\tdata-interaction-id=\"ff926b9\"\n\tdata-jtl-anchor-nav\n\t\t\n>\n\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/de\/themen\/shopsystem\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Shopsystem<\/a>\n\t<\/div>\n\t\t\t\t\t\n\t\n<div class=\"jtl-ew-anchor-nav__item is-active\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/de\/themen\/shopsystem\/vorzuege-onlineshop\"  target='_self' rel='noopener noreferrer' \n\t\t\taria-current=\"page\"\t\t>Vorz\u00fcge Onlineshop<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/de\/themen\/shopsystem\/shop-und-wawi\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Shop & Wawi<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>UX & Design<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>GAIO & SEO<\/a>\n\t<\/div>\n\t\t\t\t\t\n\n<div class=\"jtl-ew-anchor-nav__item\">\n\t\t\t<a class=\"jtl-ew-anchor-nav__link no-icon\"\n\t\t\thref=\"\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\"  target='_self' rel='noopener noreferrer' \n\t\t\t\t\t>Auswahl & Checkliste<\/a>\n\t<\/div>\n\t\t\n<\/nav>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-24-bottom jtl-ew-section--compact-40-top \"\n\tdata-id=\"4b1f469\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"4b1f469\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"dc8fbc5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"dc8fbc5\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(58.333333333333% - 12.5px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"fcef3e6\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"fcef3e6\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h1\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h1-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-vorzuege\"\t\t\t>\n\t\tErfolgreicher E-Commerce \u2013 <br><span class=\"font-weight-bold\">6 Vorz\u00fcge eines Onlineshops<\/span>\t<\/h1>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">Der E-Commerce hat sich in den vergangenen Jahren von einer zus\u00e4tzlichen Option zu einem <strong>vollwertigen Vertriebskanal<\/strong> entwickelt. Kundinnen und Kunden informieren sich online, vergleichen Angebote und erwarten, Produkte jederzeit und von jedem Ort aus kaufen zu k\u00f6nnen.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">F\u00fcr H\u00e4ndler stellt sich daher weniger die Frage, ob sie online verkaufen sollten, sondern wie sie dies <strong>strategisch klug<\/strong> tun \u2013 und mit welcher <strong>technischen Grundlage<\/strong>.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-space-end-80 jtl-ew-paragraph jtl-ew-paragraph--size-body-guide jtl-ew-paragraph--align-left\">Viele Unternehmen starten heute zun\u00e4chst auf Marktpl\u00e4tzen, um Reichweite aufzubauen und erste Erfahrungen zu sammeln. Doch sp\u00e4testens, wenn es um Margen, Markenaufbau und langfristige Kundenbeziehungen geht, r\u00fcckt der <strong>eigene Onlineshop<\/strong> in den Fokus. Er wird zur <strong>Schaltzentrale im digitalen Handel<\/strong>: Alle F\u00e4den laufen hier zusammen \u2013 vom Produktangebot \u00fcber Inhalte, Marketing und Service bis hin zur Prozessabwicklung im Hintergrund.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"cd5520c\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"cd5520c\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"291027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/vorteile-eigener-onlineshop-uebersicht.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik zeigt die sechs Hauptvorteile eines eigenen Onlineshops: geringe Einstiegsh\u00fcrden, Kostenvorteile, Flexibilit\u00e4t, Individualisierbarkeit, Kundenbindung und Unabh\u00e4ngigkeit.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Sechs starke Argumente: Warum ein eigener Onlineshop zum Kern der E-Commerce-Strategie werden kann.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--compact-28-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"8f77e21\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"8f77e21\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"226c386\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"226c386\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"36f3bda\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"36f3bda\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Damit ein eigener Onlineshop seine St\u00e4rken wirklich ausspielt, braucht er ein passendes technisches Fundament. Die Startseite unseres Ratgebers bietet einen umfassenden \u00dcberblick dar\u00fcber, was Shopsysteme leisten, welche Systemtypen es gibt und wie du strukturiert in die Auswahl einsteigst:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e6432e0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e6432e0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\"  target='_self' rel='noopener noreferrer' >\n\t\t\tRatgeber Shopsystem \u2013 \u00dcberblick\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"a36cb9a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a36cb9a\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Die Entscheidung f\u00fcr einen eigenen Shop ist damit weit mehr als eine technische Frage. Sie ber\u00fchrt zentrale unternehmerische Ziele:<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Soll die Marke gest\u00e4rkt, sollen Margen optimiert, Kunden besser verstanden und langfristig gebunden werden? Welche Freiheit w\u00fcnschen sich H\u00e4ndler bei Sortiment, Preisen, Service und Au\u00dfenauftritt?<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Auf dieser Seite beleuchten wir sechs zentrale Vorteile eines eigenen Onlineshops:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6ba6c7d\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6ba6c7d\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5a700ab\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5a700ab\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Geringe Einstiegsh\u00fcrden<\/strong>, weil viele Tools und Plattformen den Start vereinfachen.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e6b4641\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e6b4641\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Kostenvorteile<\/strong>, da Fixkosten gesenkt und Investitionen gezielt eingesetzt werden k\u00f6nnen.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0378116\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0378116\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Flexibilit\u00e4t<\/strong>, um Gesch\u00e4ftsmodell, Sortimente und Arbeitsweisen selbst zu gestalten.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7534414\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7534414\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Individualisierbarkeit<\/strong>, um die eigene Marke zu inszenieren.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9517b71\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9517b71\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Kundenbindung<\/strong>, weil der direkte Zugang zur Zielgruppe m\u00f6glich wird.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"32cb34f\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"32cb34f\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\"><strong>Unabh\u00e4ngigkeit<\/strong>, indem H\u00e4ndler weniger von externen Plattformen abh\u00e4ngig sind.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Die folgenden Kapitel zeigen, wie diese Vorteile in der Praxis aussehen \u2013 und warum ein eigener Onlineshop f\u00fcr viele Unternehmen ein wichtiger Baustein ihrer E-Commerce-Strategie ist.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"1649647\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"1649647\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-80-32 jtl-ew-surface--white \"\n\tdata-id=\"26c31c4\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"26c31c4\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"e39ac29\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e39ac29\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"02967fd\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"02967fd\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-geringe-einstiegshuerden\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Geringe Einstiegsh\u00fcrden<\/span> \u2013 der eigene Onlineshop im E-Commerce\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Der Einstieg in den Onlinehandel war noch nie so zug\u00e4nglich wie heute. Moderne Shopsysteme und Plattformen nehmen H\u00e4ndlerinnen und H\u00e4ndlern einen Gro\u00dfteil der technischen Komplexit\u00e4t ab. Was fr\u00fcher mit erheblichem IT-Aufwand verbunden war, l\u00e4sst sich heute oft mit wenigen Schritten umsetzen.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein eigener Onlineshop ist damit nicht mehr nur gro\u00dfen E-Commerce-Playern vorbehalten, sondern auch f\u00fcr kleine und mittlere Unternehmen realistisch \u2013 sei es als Erg\u00e4nzung zu einem station\u00e4ren Gesch\u00e4ft oder als vollst\u00e4ndig digitales Gesch\u00e4ftsmodell.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"3290295\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3290295\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"0e35063\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0e35063\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tTechnische Einstiegsh\u00fcrden im Vergleich zum station\u00e4ren Handel\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">H\u00e4ndler m\u00fcssen heute keine Tech-Gurus mehr sein, um ihren Traum vom eigenen digitalen Schaufenster zu verwirklichen. Moderne Shopsysteme nehmen viele technische H\u00fcrden, die fr\u00fcher nur mit hohem Aufwand zu bew\u00e4ltigen waren.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Im Vergleich zum station\u00e4ren Handel fallen zahlreiche Einstiegsh\u00fcrden weg:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"6873960\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"6873960\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"73d35e1\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"73d35e1\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Es werden keine Ladenfl\u00e4chen ben\u00f6tigt.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"290815b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"290815b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Aufwendige Ladenausstattung entf\u00e4llt.<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c6eb760\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c6eb760\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Feste \u00d6ffnungszeiten mit entsprechendem Personalbedarf sind nicht erforderlich.<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Stattdessen gen\u00fcgt eine Kombination aus Shopsystem, Internetanschluss und grundlegenden kaufm\u00e4nnischen Kenntnissen, um den Einstieg zu schaffen.<\/strong> Die technische Basis stellen heute:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"2b4b037\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"2b4b037\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"b59dbca\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"b59dbca\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Cloud- und Baukastenl\u00f6sungen, mit denen Shops ohne Programmierkenntnisse erstellt werden k\u00f6nnen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"75fab69\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"75fab69\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Fertige Templates, die Layout und Grundstruktur vorgeben<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8c4b053\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8c4b053\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Assistenten und Setup-Wizards, die Schritt f\u00fcr Schritt durch die Einrichtung f\u00fchren<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Viele Plattformen \u00fcbernehmen zudem Themen wie Hosting, Sicherheitsupdates und Grundkonfiguration. H\u00e4ndler k\u00f6nnen sich somit verst\u00e4rkt auf Inhalte, Produkte und Prozesse konzentrieren, statt zun\u00e4chst eine komplexe IT-Infrastruktur aufzubauen.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"efd2d29\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"efd2d29\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292527\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-einstiegshuerden-vs-stationaerer-handel.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleichsgrafik zeigt geringere Einstiegsh\u00fcrden eines Onlineshops im Vergleich zum station\u00e4ren Handel.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Weniger H\u00fcrden, mehr M\u00f6glichkeiten: Der Start im E-Commerce ist deutlich zug\u00e4nglicher als im station\u00e4ren Handel.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"d63554a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d63554a\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"6125255\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6125255\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292533\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-schrittweise-starten-und-wachsen.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Wachstumspfad zeigt, wie ein Onlineshop vom kleinen Kernsortiment zur ausgebauten Plattform mit zus\u00e4tzlichen Funktionen und Content heranw\u00e4chst.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Ein Onlineshop muss nicht perfekt starten \u2013 er kann mit Sortiment, Funktionen und Content mitwachsen.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"09819f1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"09819f1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tSchrittweise starten und wachsen\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein weiterer Vorteil: Ein Onlineshop muss nicht von Beginn an \u201eperfekt\u201c sein. H\u00e4ndler k\u00f6nnen mit \u00fcberschaubarem Sortiment starten, erste Erfahrungen sammeln und den Shop schrittweise weiterentwickeln.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Typische Schritte sind:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"604431e\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"604431e\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d3d9055\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d3d9055\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Start mit Kernsortiment und wenigen Kategorien<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1056932\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1056932\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Erg\u00e4nzung weiterer Produkte und Varianten nach ersten Verkaufserfolgen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"dcc4b74\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"dcc4b74\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Einf\u00fchrung zus\u00e4tzlicher Funktionen, etwa Filter, Wunschlisten oder Produktbewertungen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6e9eeb5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6e9eeb5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Aufbau von begleitenden Inhalten (Ratgeber, FAQ, Blog)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Erg\u00e4nzend dazu unterst\u00fctzen:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"8aecfff\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"8aecfff\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e829329\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e829329\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Dokumentationen, Tutorials und Foren der Anbieter<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c076ec6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c076ec6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Communitys und Austauschgruppen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c2b5af6\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c2b5af6\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Agenturen und Freelancer, die bei Bedarf hinzugezogen werden k\u00f6nnen<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">So entsteht ein E-Commerce-Setup, das nicht mehr ausschlie\u00dflich gro\u00dfen Unternehmen vorbehalten ist, sondern auch kleinen und mittleren Betrieben den Einstieg erm\u00f6glicht. Es war selten so einfach wie heute, das eigene Angebot einer breiten K\u00e4uferschaft zug\u00e4nglich zu machen.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"e7164be\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"e7164be\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"85a072c\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"85a072c\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-kostenvorteile\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Kostenvorteile eines Onlineshops<\/span> \u2013 sparen, wachsen, profitieren\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">Ein eigener Onlineshop bietet nicht nur strategische, sondern auch handfeste wirtschaftliche Vorteile. Sowohl im Vergleich zum station\u00e4ren Handel als auch gegen\u00fcber reinem Marktplatzverkauf lassen sich Kosten optimieren und Budgets gezielter einsetzen.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"a7af42c\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"a7af42c\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ea58a94\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ea58a94\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tGeringere Fixkosten und flexible Kostenmodelle\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein zentraler Vorteil eines Onlineshops sind die im Vergleich zum station\u00e4ren Handel h\u00e4ufig geringeren Fixkosten. Positionen wie Ladenmiete, Ladenbau, Nebenkosten und permanente Pr\u00e4senzzeiten fallen weg oder reduzieren sich deutlich.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Stattdessen entstehen vor allem:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d2541e2\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d2541e2\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a8df3ce\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a8df3ce\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Kosten f\u00fcr Shopsystem und Hosting (bei SaaS: monatliche Geb\u00fchren, bei On-Premise\/Managed Hosting: Serverkosten)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c357a77\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c357a77\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Kosten f\u00fcr Domain und Zertifikate<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7df27a1\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7df27a1\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Ausgaben f\u00fcr Design und initiales Setup<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"93ec77d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"93ec77d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">laufende Wartungs- und Optimierungskosten<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Im Vergleich zu Ladenmieten in guten Innenstadtlagen oder Einkaufszentren sind diese Aufw\u00e4nde oftmals deutlich kalkulierbarer und skalierbarer. Hinzu kommt: H\u00e4ndler k\u00f6nnen sich f\u00fcr ein Kostenmodell entscheiden, das zu ihrer Situation passt \u2013 von g\u00fcnstigen Einstiegspaketen bis hin zu leistungsstarken Systemen f\u00fcr wachstumsstarke Shops.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Wer bislang ausschlie\u00dflich \u00fcber Marktpl\u00e4tze verkauft, profitiert zus\u00e4tzlich davon, dass:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"5b6779d\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"5b6779d\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8f73ca9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8f73ca9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Marktplatzgeb\u00fchren und Verkaufsprovisionen reduziert werden k\u00f6nnen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d65187a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d65187a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Geb\u00fchrenmodelle besser steuerbar werden<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a41af77\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a41af77\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">die Preishoheit nicht von Marktplatzaktionen abh\u00e4ngt<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"8fc95d0\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"8fc95d0\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292539\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-kostenvorteile-vs-marktplatz-und-stationaer.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Balkendiagramm vergleicht Fixkosten und variable Geb\u00fchren von station\u00e4rem Handel, Marktplatzverkauf und eigenem Onlineshop.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Eigener Onlineshop: weniger starre Fixkosten als station\u00e4r und mehr Kontrolle \u00fcber Geb\u00fchren als auf Marktpl\u00e4tzen.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"abd8498\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"abd8498\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(41.666666666667% - 17.5px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"4a2faba\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"4a2faba\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292545\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-effiziente-prozesse-und-lagerhaltung.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Prozessgrafik zeigt den Datenaustausch zwischen Onlineshop und Lagerverwaltung f\u00fcr Best\u00e4nde, Belege und Sortimentsoptimierung.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Durch die Verkn\u00fcpfung von Onlineshop und Lager lassen sich Best\u00e4nde optimieren und Prozesse automatisieren.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"768300d\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"768300d\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tEffiziente Prozesse & schlanke Lagerhaltung\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Ein Onlineshop schafft die Voraussetzung f\u00fcr effizientere Prozesse in der Lagerhaltung und Logistik.<\/strong> In Verbindung mit einer angebundenen Warenwirtschaft lassen sich:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"60dfaf5\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"60dfaf5\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"41c4478\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"41c4478\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Best\u00e4nde zentral verwalten<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"39b0c71\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"39b0c71\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Bestellungen automatisiert verarbeiten<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"baf09d2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"baf09d2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Lieferscheine und Rechnungen automatisch generieren<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3a1fe7b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3a1fe7b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Lagerbewegungen transparent nachvollziehen<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Konzepte wie Dropshipping oder Streckengesch\u00e4ft k\u00f6nnen dazu beitragen, Lagerhaltungskosten zu senken, indem Ware erst nach Bestellung beim Kunden durch den Lieferanten verschickt wird. F\u00fcr bestimmte Sortimentsbereiche oder Gesch\u00e4ftsideen kann dies ein gro\u00dfer Vorteil sein, um Kapitalbindung im Lager zu vermeiden.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Nat\u00fcrlich ist Dropshipping nicht f\u00fcr jedes Gesch\u00e4ftsmodell geeignet. <strong>Aber auch ohne dieses Modell lassen sich Lagerbest\u00e4nde durch gezieltes Monitoring und Analyse optimieren.<\/strong> Der Onlineshop liefert dazu wertvolle Informationen:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"89297eb\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"89297eb\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"dfd7e8a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"dfd7e8a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Welche Produkte verkaufen sich besonders gut?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e01c303\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e01c303\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Wo entstehen \u00dcberbest\u00e4nde und sollten Sortimente bereinigt werden?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a6ff979\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a6ff979\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Welche Varianten (z. B. Gr\u00f6\u00dfen, Farben) sind besonders gefragt?<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Diese Transparenz ist im station\u00e4ren Handel oft schwerer zu erlangen, insbesondere wenn mehrere Filialen oder Verkaufspunkte existieren.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"bd3f29d\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"bd3f29d\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"67910ee\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"67910ee\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Richtig stark werden Effizienz und Kostenvorteile, wenn Shopsystem und Warenwirtschaft ineinandergreifen: zentrale Bestandsf\u00fchrung, automatisierte Auftragsabwicklung und saubere Multichannel-Prozesse. Wie diese Kombination in der Praxis aussieht, zeigen wir im Detail auf unserer Ratgeberseite:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"3bc5691\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3bc5691\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEffiziente Prozesse durch Shopsystem und Warenwirtschaft\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"da34fae\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"da34fae\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tDaten nutzen, um Marketingbudgets gezielt einzusetzen\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein weiterer Kostenvorteil ergibt sich aus der besseren Steuerbarkeit von Marketingma\u00dfnahmen. Im Onlinehandel k\u00f6nnen H\u00e4ndler sehr pr\u00e4zise messen, welche Kampagnen, Kan\u00e4le und Inhalte zu Verk\u00e4ufen f\u00fchren.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Shopsysteme und Analyse-Tools bieten u. a. Einblicke in:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"c0ede22\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"c0ede22\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"fd1c89c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"fd1c89c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Besucherzahlen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6996cc9\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6996cc9\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Seitennutzung und Klickpfade<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"204ee14\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"204ee14\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Conversion Rates<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0ce41e5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0ce41e5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Warenkorbabbr\u00fcche<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"93c2817\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"93c2817\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Umsatz pro Kanal oder Kampagne<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">H\u00e4ndler k\u00f6nnen Budgets in Echtzeit anpassen, Kampagnen vergleichen und gezielt in Ma\u00dfnahmen investieren, die sich nachweislich lohnen. Gleichzeitig lassen sich Streuverluste reduzieren, weil Zielgruppen sehr genau definiert und angesprochen werden k\u00f6nnen.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Im Vergleich zu klassischen Offline-Kampagnen wie Plakatwerbung oder Printanzeigen ist dies ein entscheidender Vorteil:<\/strong> W\u00e4hrend dort der Erfolg nur grob abgesch\u00e4tzt werden kann, liefert der Onlineshop konkrete Zahlen f\u00fcr Entscheidungen \u2013 und damit eine bessere Grundlage f\u00fcr wirtschaftlich sinnvolles Wachstum.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"d45afae\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"d45afae\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-140-32 jtl-ew-surface--white \"\n\tdata-id=\"9c83a67\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"9c83a67\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"9b2de10\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"9b2de10\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"131bb7e\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"131bb7e\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-flexibilitaet\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Flexibilit\u00e4t<\/span> \u2013 eigener Shop, eigene Regeln\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein eigener Onlineshop bedeutet ein hohes Ma\u00df an Flexibilit\u00e4t \u2013 sowohl bei Arbeitsweise und Organisation als auch in Bezug auf Sortiment, Gesch\u00e4ftsmodelle und Wachstum. H\u00e4ndler sind weniger starr an Laden\u00f6ffnungszeiten, Filialstandorte oder Marktplatzvorgaben gebunden.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tZeitliche und r\u00e4umliche Flexibilit\u00e4t im Onlinehandel\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein herausragender Vorteil des digitalen Handels in einem eigenen Webshop liegt in der Flexibilit\u00e4t \u2013 sowohl f\u00fcr H\u00e4ndler als auch f\u00fcr Kunden.<\/p>\t\t\n<\/div>\n\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-grid jtl-ew-space-before-16 jtl-ew-space-after-16 \"\n\tdata-id=\"c46abd0\"\n\tdata-element_type=\"jtl-grid\"\n\tdata-e-type=\"jtl-grid\"\n\tdata-interaction-id=\"c46abd0\"\n\tstyle=\"--jtl-ew-grid-gap: 32px; --jtl-ew-grid-gap-tablet: 16px; --jtl-ew-grid-columns: 2; --jtl-ew-grid-columns-tablet: 1; --jtl-ew-grid-columns-mobile: 1; --jtl-ew-grid-align: stretch; --jtl-ew-grid-justify: start\"\n\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"544a910\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"544a910\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Zeitlich<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein Onlineshop kennt keine \u00d6ffnungszeiten. Kunden k\u00f6nnen rund um die Uhr einkaufen, unabh\u00e4ngig von Wochentag oder Tageszeit. H\u00e4ndler m\u00fcssen nicht pers\u00f6nlich pr\u00e4sent sein, um Umsatz zu generieren.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--sand \"\n\tdata-id=\"7581dea\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"7581dea\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>R\u00e4umlich<\/strong><\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Das Onlinegesch\u00e4ft l\u00e4sst sich von nahezu jedem Ort der Welt aus steuern. Egal ob B\u00fcro, Lager, Homeoffice oder unterwegs \u2013 mit Internetzugang und den richtigen Tools k\u00f6nnen Bestellungen \u00fcberwacht, Kundenanfragen beantwortet und Sortimente angepasst werden.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"54f5b86\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"54f5b86\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-before-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">F\u00fcr viele H\u00e4ndler er\u00f6ffnet das neue Spielr\u00e4ume bei der Gestaltung des Arbeitsalltags. Beruf und Privatleben lassen sich h\u00e4ufig flexibler miteinander vereinbaren, als es in einem rein station\u00e4ren Gesch\u00e4ftsmodell m\u00f6glich w\u00e4re.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tSortiment und Gesch\u00e4ftsmodell im Onlineshop frei gestalten\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Im eigenen Shop bestimmen H\u00e4ndler selbst, welche Produkte sie anbieten, wie sie ihr Sortiment strukturieren und welche Gesch\u00e4ftsmodelle sie verfolgen. <strong>M\u00f6gliche Varianten sind zum Beispiel:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"a5e9781\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"a5e9781\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3c94bf8\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3c94bf8\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Verkauf von Eigenmarken oder Handelsware<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"dc00d94\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"dc00d94\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Kombination aus Neu- und Gebrauchtware<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"e365785\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"e365785\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Abonnementmodelle (z. B. regelm\u00e4\u00dfige Produktlieferungen)<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"5d6f600\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"5d6f600\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Konfiguratoren f\u00fcr individuelle Produkte<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"49f2bde\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"49f2bde\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Spezialisierung auf Nischenprodukte mit hoher Beratungstiefe<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Neue Produkte lassen sich unkompliziert hinzuf\u00fcgen, Testsortimente k\u00f6nnen eingef\u00fchrt und bei Bedarf wieder entfernt werden. Anpassungen an Trends, Saisonalit\u00e4t oder aktuelle Ereignisse k\u00f6nnen kurzfristig umgesetzt werden \u2013 ohne langwierige Abstimmungen mit externen Plattformbetreibern oder Vermietern.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"0f62c16\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0f62c16\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"7079f8b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7079f8b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tSkalierbarkeit bei Wachstum und Saisongesch\u00e4ft\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein Onlineshop bietet zudem hohe Skalierbarkeit. <strong>Je nach gew\u00e4hltem Shopsystem und IT-Setup l\u00e4sst sich das System schrittweise an steigende Anforderungen anpassen:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"41f5e1c\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"41f5e1c\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"fed58e5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"fed58e5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">mehr Traffic<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"4927925\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"4927925\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">mehr Bestellungen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"8fb2781\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"8fb2781\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">mehr Produkte<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2438c2c\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2438c2c\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">zus\u00e4tzliche L\u00e4nder oder Sprachen<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Auch Saisongesch\u00e4fte \u2013 etwa im Modehandel, im Geschenkebereich oder bei saisonalen Aktionen \u2013 k\u00f6nnen besser gesteuert werden. Kampagnen lassen sich gezielt planen, Landingpages vorbereiten, Sortimentsschwerpunkte zeitlich begrenzt verschieben.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">W\u00e4hrend station\u00e4re Gesch\u00e4fte oft an feste Ladenfl\u00e4chen und Personalgrenzen gebunden sind, kann ein Onlineshop flexibler auf Spitzenzeiten reagieren \u2013 zum Beispiel durch zus\u00e4tzliche Versandkapazit\u00e4ten oder tempor\u00e4re Unterst\u00fctzung im Kundenservice.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"00c9ac6\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"00c9ac6\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292551\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-flexibilitaet-und-skalierbarkeit.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Grafik zeigt zeitliche und r\u00e4umliche Flexibilit\u00e4t sowie Skalierbarkeit als Vorteile eines eigenen Onlineshops.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Ein eigener Onlineshop schafft Freir\u00e4ume bei Arbeitszeit, Arbeitsort und Wachstum.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"983b6b2\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"983b6b2\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"5dba2a5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"5dba2a5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-individualisierbarkeit\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Individualisierbarkeit<\/span> \u2013 die eigene Marke im Shop inszenieren\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">Ein Onlineshop ist nicht nur eine technische Verkaufsplattform, sondern auch eine B\u00fchne f\u00fcr den Markenauftritt. H\u00e4ndler k\u00f6nnen die Art und Weise, wie sie sich pr\u00e4sentieren, deutlich st\u00e4rker beeinflussen als auf Marktpl\u00e4tzen oder in standardisierten Ladenkonzepten.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"6775c2f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6775c2f\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"dc732d4\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"dc732d4\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tMarkenauftritt und Design gezielt steuern\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">In vielen Innenst\u00e4dten \u00e4hneln sich die Filialkonzepte gro\u00dfer Ketten stark. Auch auf Marktpl\u00e4tzen verschmelzen Produkte verschiedener Anbieter zu einem scheinbar homogenen Angebot. Anders im eigenen Onlineshop: Hier kann der gesamte Markenauftritt bewusst gestaltet werden.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Dazu geh\u00f6ren:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"791f5ed\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"791f5ed\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"adc012b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"adc012b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Logo, Farbwelt und Typografie<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"2a3e082\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"2a3e082\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Bildsprache und Tonfall der Texte<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ef97fe7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ef97fe7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Layout von Start- und Kategorieseiten<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a3628b2\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a3628b2\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Art und Umfang von Service-Informationen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ceaec0b\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ceaec0b\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Pr\u00e4sentation von Unternehmensgeschichte und Werten<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Das gew\u00e4hlte Shopsystem und das Designkonzept bilden die B\u00fchne, auf der sich die Marke entfalten kann. Statt nur \u201emitzuschwimmen\u201c, k\u00f6nnen H\u00e4ndler eine klare Identit\u00e4t aufbauen und gegen\u00fcber Wettbewerbern Profil zeigen.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"b9ce036\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"b9ce036\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292557\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-markenauftritt-vs-marktplatz.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleich zwischen standardisierter Produktdarstellung auf Marktpl\u00e4tzen und individuell gestalteter Markeninszenierung im eigenen Onlineshop.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Auf Marktpl\u00e4tzen stehen Produkte im Vordergrund \u2013 im eigenen Shop kann die Marke ihre ganze Geschichte erz\u00e4hlen.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"2b13b24\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"2b13b24\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"5f3523e\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"5f3523e\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Markenaufbau im Onlineshop lebt von klaren Strukturen, einem stimmigen Design und einer durchdachten User Experience. Wie du Navigation, Layout, Produktpr\u00e4sentation und Checkout so gestaltest, dass sie deine Marke st\u00e4rken und die Conversion-Rate erh\u00f6hen, erf\u00e4hrst du auf unserer Ratgeberseite:<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"addea01\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"addea01\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX-Design im Onlineshop \u2013 Shopping leicht gemacht!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"3ef7d1b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"3ef7d1b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tStorytelling, Content & Produktinszenierung\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Ein eigener Onlineshop ist mehr als eine Produktliste.<\/strong> Er bietet Raum f\u00fcr Storytelling und Inhalte, die das reine Angebot an Artikeln erg\u00e4nzen:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"737b3d8\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"737b3d8\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"3974eec\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"3974eec\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Ratgeberseiten und How-to-Artikel<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f60222a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f60222a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Anwendungsbeispiele und Inspirationen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"606acf7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"606acf7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Videos, Tutorials und Schritt-f\u00fcr-Schritt-Erkl\u00e4rungen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"fe923c3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"fe923c3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Hintergrundgeschichten zu Produkten, Herstellern oder Materialien<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Solche Inhalte st\u00e4rken die Kompetenzwahrnehmung, liefern Mehrwert und unterst\u00fctzen Kunden dabei, f\u00fcr sie passende Entscheidungen zu treffen \u2013 insbesondere bei erkl\u00e4rungsbed\u00fcrftigen Produkten.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Im Gegensatz zu Marktpl\u00e4tzen, auf denen der Inhalt stark strukturiert und reglementiert ist, haben H\u00e4ndler im eigenen Shop weitaus mehr Freiheiten, Produkte zu inszenieren.<\/strong> Idealerweise wird sich das positiv auswirken auf:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"56448dc\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"56448dc\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"c106206\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"c106206\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Conversion<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"fab9e8d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"fab9e8d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">durchschnittlichen Warenkorbwert<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a1cdaae\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a1cdaae\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Wiederkaufsrate<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"d59164e\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"d59164e\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Markenbindung<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--responsive-medium-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"c22a16c\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"c22a16c\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-80-32 jtl-ew-surface--white \"\n\tdata-id=\"e7284e9\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"e7284e9\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"9c9e5ef\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"9c9e5ef\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"da27778\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"da27778\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-kundenbindung\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Kundenbindung via Onlineshop<\/span> \u2013 der pers\u00f6nliche Draht zur Zielgruppe\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Ein eigener Onlineshop ist die direkte Verbindung zur Zielgruppe. Anders als beim reinen Marktplatzverkauf haben H\u00e4ndler hier mehr Kontrolle \u00fcber den Kontakt zu ihren Kunden \u2013 und k\u00f6nnen langfristige Beziehungen aufbauen.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tDirekter Kundenzugang und Datenhoheit\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Wer ausschlie\u00dflich \u00fcber Marktpl\u00e4tze verkauft, kennt das Problem: Der Zugang zu Kundendaten ist meist stark eingeschr\u00e4nkt. Kommunikation l\u00e4uft \u00fcber Plattformmechanismen, Newsletter sind h\u00e4ufig nicht erlaubt, und Detaildaten zum Nutzerverhalten bleiben beim Plattformbetreiber.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Im eigenen Onlineshop sieht das anders aus. <strong>Hier verf\u00fcgen H\u00e4ndler<\/strong> \u2013 im Rahmen der geltenden Datenschutzbestimmungen \u2013 <strong>\u00fcber deutlich mehr Informationen:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"0106edd\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"0106edd\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1ce3ee7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1ce3ee7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Welche Produkte wurden angesehen, verglichen, gekauft?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"9fc6716\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"9fc6716\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">\u00dcber welche Kan\u00e4le sind Kunden auf den Shop gekommen?<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"12026f7\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"12026f7\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Welche Segmente (z. B. Vielk\u00e4ufer, Gelegenheitskunden) lassen sich identifizieren?<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Diese Daten bilden die Grundlage f\u00fcr gezielte Kundenbindung \u2013 immer unter der Voraussetzung, dass Einwilligungen (z. B. f\u00fcr Newsletter) korrekt eingeholt und gesetzliche Vorgaben eingehalten werden.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tPersonalisierung, Loyalty & Community\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Ein eigener Shop erm\u00f6glicht unterschiedlichste Ma\u00dfnahmen zur Kundenbindung:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"35204e5\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"35204e5\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"11ca863\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"11ca863\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Newsletter mit relevanten Empfehlungen basierend auf bisherigen K\u00e4ufen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"733a884\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"733a884\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Personalisierte Angebote, z. B. Gutscheine f\u00fcr bestimmte Kundensegmente<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"a6541ff\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"a6541ff\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Loyalty-Programme mit Punkten, Statusstufen oder exklusiven Vorteilen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7458249\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7458249\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Aktionen f\u00fcr Bestandskunden, etwa Early-Access zu neuen Kollektionen<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Auch kleine Gesten k\u00f6nnen viel bewirken: eine pers\u00f6nliche Dankeskarte im Paket, eine kleine \u00dcberraschung f\u00fcr Stammkunden oder eine besonders sorgf\u00e4ltige Verpackung. All dies l\u00e4sst sich im eigenen Shop besser steuern als auf standardisierten Plattformen.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Langfristig kann eine Community rund um die Marke entstehen \u2013 etwa \u00fcber:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"d9e767f\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"d9e767f\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"ee82588\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"ee82588\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Social-Media-Aktivit\u00e4ten<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"24b1795\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"24b1795\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Blogbeitr\u00e4ge mit Kommentarfunktion<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"bcfb692\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"bcfb692\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">User Generated Content (z. B. Kundenfotos, Erfahrungsberichte)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Der eigene Shop bildet dabei die zentrale Anlaufstelle, auf die alle Aktivit\u00e4ten hinf\u00fchren.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--offset-top jtl-ew-columns--measured jtl-ew-columns--measure-start \"\n\tdata-id=\"e3b29cd\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"e3b29cd\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-offset-top: 19px; --jtl-ew-columns-measure: 860px\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--box jtl-ew-surface--light-blue \"\n\tdata-id=\"60c2269\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"60c2269\"\n\t\t\t\t style=\"--jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-space-after-16 jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Damit Neukunden \u00fcberhaupt im Shop ankommen und sp\u00e4ter zu Stammkunden werden, brauchst du eine gute Sichtbarkeit in Suchmaschinen \u2013 klassisch \u00fcber SEO und zunehmend auch in AI Overviews. Welche SEO-Features ein Shopsystem mitbringen sollte und wie GAIO ins Spiel kommt, erf\u00e4hrst du auf unserer Ratgeberseite<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"cd7cd59\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"cd7cd59\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\"  target='_self' rel='noopener noreferrer' >\n\t\t\tGAIO & SEO f\u00fcr Onlineshops \u2013 was ist wichtig?\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"5fc4247\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"5fc4247\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tKundenfeedback als Motor f\u00fcr Verbesserung\t<\/span>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\"><strong>Kundenfeedback ist nicht nur ein Indikator f\u00fcr Zufriedenheit, sondern auch eine wertvolle Quelle f\u00fcr Verbesserungen.<\/strong> Im eigenen Shop k\u00f6nnen H\u00e4ndler:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"12fa459\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"12fa459\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0d0ab4a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0d0ab4a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Produktbewertungen und Rezensionen einbinden<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"44ef2d3\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"44ef2d3\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Umfragen oder Feedbackformulare nutzen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"efbbf92\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"efbbf92\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Supportanfragen systematisch auswerten<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Kritische R\u00fcckmeldungen helfen, Schwachstellen im Sortiment, in der Darstellung oder im Service zu erkennen und gezielt zu beheben. Positive Bewertungen k\u00f6nnen als vertrauensbildende Elemente eingesetzt werden \u2013 sowohl im Shop selbst als auch in Marketingma\u00dfnahmen.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Der direkte Dialog mit der Zielgruppe st\u00e4rkt das Vertrauen und signalisiert: Die Bed\u00fcrfnisse der Kunden werden ernst genommen.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"644fbb5\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"644fbb5\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md jtl-ew-columns--measured jtl-ew-columns--measure-start jtl-ew-columns--measure-from-lg \"\n\tdata-id=\"5b67cc7\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"5b67cc7\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px; --jtl-ew-columns-measure: 58.3333%\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-band jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\tid=\"anchor-unabhaengigkeit\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Unabh\u00e4ngigkeit mit eigenem Onlineshop<\/span> \u2013 gesch\u00e4ftliche Freiheit nutzen\t<\/h2>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body jtl-ew-paragraph--align-left\">Neben allen funktionalen und wirtschaftlichen Aspekten spielt ein weiterer Vorteil eine gro\u00dfe Rolle: unternehmerische Unabh\u00e4ngigkeit. Ein eigener Onlineshop erm\u00f6glicht es H\u00e4ndlern, ihr Gesch\u00e4ftsmodell weitgehend selbst zu steuern, statt sich in hohem Ma\u00dfe von Plattformbetreibern abh\u00e4ngig zu machen.<\/p>\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-before-48 jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tWeniger Abh\u00e4ngigkeit von Plattformregeln und Algorithmen\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Nicht zuletzt stellt die unternehmerische Unabh\u00e4ngigkeit f\u00fcr viele H\u00e4ndler einen der gr\u00f6\u00dften Vorteile eines eigenen Onlineshops dar. <strong>Wer ausschlie\u00dflich auf Marktpl\u00e4tzen verkauft, ist in hohem Ma\u00df abh\u00e4ngig von:<\/strong><\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"406385f\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"406385f\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1bab067\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1bab067\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Plattformrichtlinien<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"58208af\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"58208af\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">\u00c4nderungen in Geb\u00fchren- und Provisionsmodellen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"f7cd257\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"f7cd257\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Algorithmus-Anpassungen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1f6b273\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1f6b273\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Sperrungen oder Einschr\u00e4nkungen bei Verst\u00f6\u00dfen \u2013 ob berechtigt oder nicht<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Im eigenen Shop gelten die Regeln des H\u00e4ndlers \u2013 nat\u00fcrlich im Rahmen gesetzlicher Vorgaben. \u00c4nderungen in AGB, Geb\u00fchrenstrukturen oder Darstellungsvorgaben externer Plattformen wirken sich nicht unmittelbar auf den Kern des Gesch\u00e4fts aus. Der eigene Onlineshop wird zur robusten Basis, die auch dann bestehen bleibt, wenn sich Rahmenbedingungen auf Marktpl\u00e4tzen ver\u00e4ndern.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset jtl-ew-space-before-48 \"\n\tdata-id=\"5656545\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"5656545\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"7d3aa87\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"7d3aa87\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<h3\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left jtl-ew-heading--color-tech-blue\"\t\t\t\t\t>\n\t\tStrategische Kontrolle \u00fcber Preise, Margen & Sortiment\t<\/h3>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Mit einem eigenen Shop haben H\u00e4ndler deutlich mehr Spielraum bei der Preisgestaltung. W\u00e4hrend auf Marktpl\u00e4tzen h\u00e4ufig intensiver Preiswettbewerb herrscht und die Buy Box \u00fcber niedrige Preise gewinnt, l\u00e4sst sich im <strong>eigenen Shop eine differenzierte Strategie<\/strong> verfolgen:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"0009ee0\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"0009ee0\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"0838db0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"0838db0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Positionierung \u00fcber Qualit\u00e4t, Service oder Zusatzleistungen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"7043d59\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"7043d59\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">B\u00fcndelangebote oder Sets<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"bc952e5\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"bc952e5\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">exklusive Produkte oder Limited Editions<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"1fa989d\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"1fa989d\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">unterschiedliche Preisstrategien f\u00fcr verschiedene Kundengruppen (z. B. B2B- vs. B2C-Kunden)<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Die Marge l\u00e4sst sich gezielter steuern, weil keine oder deutlich geringere Plattformprovisionen anfallen. Die eingesparten Geb\u00fchren k\u00f6nnen in Service, Marketing oder Produktqualit\u00e4t investiert werden \u2013 und so wiederum die Wettbewerbsf\u00e4higkeit erh\u00f6hen.<\/p>\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left\">Die Unabh\u00e4ngigkeit und die h\u00f6here Kontrolle \u00fcber das eigene Gesch\u00e4ftsmodell tragen ma\u00dfgeblich dazu bei, die Motivation zu steigern und das digitale Gesch\u00e4ft langfristig aufzubauen.<\/p>\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ed10161\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ed10161\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\n\t\t\n\t<div class=\"jtl-ew-image jtl-ew-image--radius-sm jtl-ew-image--align-left jtl-ew-image--valign-top  jtl-ew-image--fit-natural\" style=\"--jtl-ew-image-width: 100%;\">\n\t\t<img class=\"jtl-ew-image__img\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"292563\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/jtl-split-greyhound.betterscale.dev\/wp-content\/themes\/jtl\/overrides\/assets\/themen-shopsystem-vorzuege-onlineshop\/onlineshop-kundenbindung-und-unabhaengigkeit-vs-marktplatz.svg?v=1788775993\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Vergleichsgrafik stellt eingeschr\u00e4nkte Kundenbeziehung und Abh\u00e4ngigkeit auf Marktpl\u00e4tzen den Vorteilen eines eigenen Onlineshops gegen\u00fcber.\"\n\t\t\t\t\t\t\t\t\t\/>\n\t<\/div>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-caption-guide jtl-ew-paragraph--align-center\">Mit einem eigenen Onlineshop geh\u00f6ren Kundenzugang, Daten und Spielregeln nicht der Plattform \u2013 sondern dem H\u00e4ndler.<\/p>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--responsive-medium-bottom \"\n\tdata-id=\"0276a0a\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"0276a0a\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-140-32 jtl-ew-surface--dark-blue \"\n\tdata-id=\"fa70d7d\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"fa70d7d\"\n\t\t\t\t\t\t\t\n>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"40d02e5\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"40d02e5\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans jtl-ew-columns--offset \"\n\tdata-id=\"189ce3a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"189ce3a\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(41.666666666667% - 17.5px))\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ca71fe1\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ca71fe1\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\t\n\t\t\n\t\t\t<h2\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h2-guide-tight jtl-ew-heading--align-left\"\t\tid=\"anchor-starten\"\t\t\t>\n\t\t<span class=\"font-weight-bold\">Mit dem Onlineshop starten<\/span> \u2013 der Einstieg in den E-Commerce\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Die Er\u00f6ffnung eines eigenen Onlineshops bietet vielf\u00e4ltige Perspektiven \u2013 von Kostenvorteilen \u00fcber Flexibilit\u00e4t bis hin zu Markenaufbau, Kundenbindung und unternehmerischer Unabh\u00e4ngigkeit. Damit aus diesen Potenzialen tats\u00e4chlich ein erfolgreiches E-Commerce-Gesch\u00e4ft wird, braucht es allerdings eine solide Grundlage.<\/p>\t\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\"><strong>In unserem Ratgeber Shopsystem haben wir zahlreiche Tipps und Hilfestellungen zusammengetragen.<\/strong> H\u00e4ndler finden dort u. a.:<\/p>\t\t\n\n\n\n\n\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list jtl-ew-space-after-16 jtl-ew-icon-list--icon-top jtl-ew-icon-list--color-tech-blue \"\n\tdata-id=\"7996dbb\"\n\tdata-element_type=\"jtl-icon-list\"\n\tdata-e-type=\"jtl-icon-list\"\n\tdata-interaction-id=\"7996dbb\"\n\t\tstyle=\"--jtl-ew-icon-list-icon-size: 20px; --jtl-ew-icon-list-gap: 20px; --jtl-ew-icon-list-row-gap: 16px\"\n\t\n>\n\t\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"573d610\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"573d610\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">eine Orientierungshilfe, was ein Shopsystem leistet und welche Arten von Systemen es gibt<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"6292b35\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"6292b35\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Hinweise zur Erstellung eines Pflichtenhefts und zur Definition eigener Anforderungen<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"39b3038\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"39b3038\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Informationen zur Anbindung eines Warenwirtschaftssystems und anderer Prozesse<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"fa1cb9a\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"fa1cb9a\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Empfehlungen zu User Experience, UX-Design und Shop-Gestaltung<\/p>\t\t\n<\/div>\n\n<div class=\"e-con e-atomic-element  jtl-ew-icon-list__item \"\n\tdata-id=\"83927a0\"\n\tdata-element_type=\"jtl-icon-list-item\"\n\tdata-e-type=\"jtl-icon-list-item\"\n\tdata-interaction-id=\"83927a0\"\n\t\t\n>\n\t<span class=\"jtl-ew-icon-list__icon\" aria-hidden=\"true\">\n\t\t\t\t\t<i class=\"fa-solid fa-arrow-right\"><\/i>\n\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Grundlagen und Praxistipps zu GAIO & SEO f\u00fcr Onlineshops<\/p>\t\t\n<\/div>\n\n<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm jtl-ew-paragraph--align-left jtl-ew-paragraph--color-white\">Wer die Vorteile eines eigenen Onlineshops gezielt nutzen m\u00f6chte, sollte den n\u00e4chsten Schritt gehen und sich mit der Auswahl eines passenden Systems besch\u00e4ftigen. Dann wird aus der Idee eines eigenen Onlineshops ein tragf\u00e4higes, zukunftsorientiertes Gesch\u00e4ftsmodell im E-Commerce.<\/p>\t\t\n<\/div>\n\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--md jtl-ew-surface--light-blue \"\n\tdata-id=\"7fb09ff\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"7fb09ff\"\n\t\t\t\t style=\"--jtl-ew-card-padding: 36px; --jtl-ew-card-radius: 20px; --jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-16 jtl-ew-heading jtl-ew-heading--size-h-guide-body jtl-ew-heading--align-left\"\t\tid=\"anchor-starten-2\"\t\t\t>\n\t\tJetzt weiterlesen:\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"40d132b\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"40d132b\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEffiziente Prozesse durch Shopsystem und Warenwirtschaft\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-section jtl-ew-section--wide jtl-ew-section--flush-top jtl-ew-section--compact-28-bottom \"\n\tdata-id=\"739ca03\"\n\tdata-element_type=\"jtl-section\"\n\tdata-e-type=\"jtl-section\"\n\tdata-interaction-id=\"739ca03\"\n\tstyle=\"row-gap: 16px; --jtl-ew-section-narrow-gutter: 16px\"\n\t\t\n>\n\t\n\t\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-start jtl-ew-columns--collapse-lg jtl-ew-columns--spans \"\n\tdata-id=\"0ac2d89\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"0ac2d89\"\n\tstyle=\"--jtl-ew-columns-count: 2; --jtl-ew-columns-gap: 30px; --jtl-ew-columns-template: minmax(0, calc(50% - 15px)) minmax(0, calc(50% - 15px))\"\n\t\t\n>\n\t\n\t\n\n\n\n\n\n\n\n\n<div\n\tclass=\"e-con e-atomic-element  jtl-ew-card jtl-ew-card--guide-box jtl-ew-surface--light-blue \"\n\tdata-id=\"7517df7\"\n\tdata-element_type=\"jtl-card\"\n\tdata-e-type=\"jtl-card\"\n\tdata-interaction-id=\"7517df7\"\n\t\t\t\t style=\"--jtl-ew-card-gap: 16px\"\t\t\t\n>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<span\n\t\tclass=\"jtl-ew-space-after-8 jtl-ew-heading jtl-ew-heading--size-h4-guide jtl-ew-heading--align-left jtl-ew-heading--color-dark-blue\"\t\t\t\t\t>\n\t\tWeitere Infos & \u00dcberblick zum Thema Shopsystem\t<\/span>\n\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"6d69b4a\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"6d69b4a\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 40px\"\n\t\t\n>\n\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"ef76920\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"ef76920\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\"  target='_self' rel='noopener noreferrer' >\n\t\t\tRatgeber Shopsystem\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t\t\t\t\t<p class=\"jtl-ew-paragraph jtl-ew-paragraph--size-body-sm-tight jtl-ew-paragraph--align-left\">Erfolgreicher E-Commerce \u2013 6 Vorz\u00fcge eines Onlineshops<\/p>\t\t\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"f9403af\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"f9403af\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\"  target='_self' rel='noopener noreferrer' >\n\t\t\tEffiziente Prozesse durch Shopsystem und Warenwirtschaft\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"abec59e\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"abec59e\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\"  target='_self' rel='noopener noreferrer' >\n\t\t\tUX-Design im Onlineshop \u2013 Shopping leicht gemacht!\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"d7f6f19\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"d7f6f19\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\"  target='_self' rel='noopener noreferrer' >\n\t\t\tGAIO & SEO f\u00fcr Onlineshops \u2013 was ist wichtig?\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"bec0fe2\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"bec0fe2\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\t\t\t\n<div class=\"jtl-ew-button-wrap jtl-ew-button-wrap--align-left\">\n\t\t\t<a class=\"jtl-ew-button jtl-ew-button--text-link jtl-ew-button--size-standard no-icon\" href=\"\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\"  target='_self' rel='noopener noreferrer' >\n\t\t\tDer Shopsystem-Vergleich \u2013 Auswahlkriterien & Checkliste\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"e-con e-atomic-element  jtl-ew-columns jtl-ew-columns--align-stretch jtl-ew-columns--collapse-md \"\n\tdata-id=\"1a7411f\"\n\tdata-element_type=\"jtl-columns\"\n\tdata-e-type=\"jtl-columns\"\n\tdata-interaction-id=\"1a7411f\"\n\tstyle=\"--jtl-ew-columns-count: 1; --jtl-ew-columns-gap: 16px\"\n\t\t\n>\n\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\n<div class=\"jtl-ew-scroll-top jtl-ew-scroll-top--color-dark-blue\" data-jtl-scroll-top=\"true\">\n\t<button type=\"button\"\n\t\tclass=\"jtl-ew-scroll-top__button\"\n\t\taria-label=\"Nach oben scrollen\"\n\t>\n\t\t<i class=\"fa-regular fa-arrow-up\" aria-hidden=\"true\"><\/i>\n\t<\/button>\n<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Inhalt Vorz\u00fcge eines eigenen Onlineshops 01 Geringe Einstiegsh\u00fcrden \u2013 der eigene Onlineshop im E-Commerce 02 Kostenvorteile eines Onlineshops \u2013 sparen, wachsen, profitieren 03 Flexibilit\u00e4t \u2013 eigener Shop, eigene Regeln 04 Individualisierbarkeit \u2013 die eigene Marke im Shop inszenieren 05 Kundenbindung via Onlineshop \u2013 der pers\u00f6nliche Draht zur Zielgruppe 06 Unabh\u00e4ngigkeit mit eigenem Onlineshop \u2013 gesch\u00e4ftliche","protected":false},"author":31,"featured_media":0,"parent":288138,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-288423","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/pages\/288423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/comments?post=288423"}],"version-history":[{"count":4,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/pages\/288423\/revisions"}],"predecessor-version":[{"id":293325,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/pages\/288423\/revisions\/293325"}],"up":[{"embeddable":true,"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/pages\/288138"}],"wp:attachment":[{"href":"https:\/\/jtl-split-greyhound.betterscale.dev\/de\/wp-json\/wp\/v2\/media?parent=288423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}